SXSWORLD February 2013


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Taking Care of Business to Business 3M recently launched the new Postit® Big Pads. Gather the team and get inspired with new Post-it® Big Pads. Create ideas together, hang them on the wall and see the big picture. A look at companies who are part of the SXSWORLD MERRICK ALES Get excited for Earth Day 2013 and GET OUT! This April, the Sierra Club wants you to get outdoors and explore, and to enjoy and protect the planet through various national and local events, including service and cleanup actions, local hikes and outdoor activities and sporting goods equipment swaps. Bohemian Guitars just launched the Boho Series, its branded one-gallon oil can guitars. This retro line of vintage-inspired branding includes Bohemian Honey, Moonshine and Motor Oil. The next generation of the mophie juice pack line, a collection of fully protective form-fitting cases with built-in, rechargeable batteries, is now available for the Galaxy S III. Quicklink has teamed up with Blackmagic Design to offer a lightweight, live broadcast solution that enables a journalist to shoot live video on a camcorder and connect it to the UltraStudio media encoder via an SDI or HDMI cable. The OM Grand, Santa Cruz Guitar's new 2013 model, projects classic OM elegance with increased volume, projection and bass. Launched in 2011 as a collaborative project with UK Trade & Investment, the SXSW Platinum Connection takes advantage of the extraordinary range of companies attending SXSW to provide personalized meeting opportunities for international business people. In 2012, 30 British companies received hand-picked meeting schedules with 119 U.S. and international companies such as HBO, LinkedIn, Fox, Maker Studios, Nordstrom, Eventbrite, Black Entertainment Television (BET), Google, Sony, Clear Channel and Mitchell Silverburg & Knupp. U.K. companies that have participated in past Platinum Connections sessions include the BBC, Warp Publishing, ITV, Transmedia Storyteller and Digital Shoreditch. Filmtrip founder Gawain Morrison credited the Platinum Connection with providing the introductions that led to an entirely new product development, Sensum, a mobile platform that captures and displays emotional and survey responses to media. Former Clifton Cowley executive Tom Wood saw the Platinum Connection as a key factor in his successful launch of Kudan, a new mobile augmented digital reality agency. Sally Hodgson of Pipoca Pictures made connections that resulted in the U.S. release on VOD, Hulu and iTunes of the documentary film, Sound it Out. "The Platinum Connection supplies a platform to place U.K. innovators at a competitive advantage to others at the event. The service has become the flagship of UK Trade & Investment's support for U.K. businesses at SXSW," said Philippa McEvoy, UKTI Events Manager. COPYCATS Media worked closely with Macklemore & Ryan Lewis to create a custom "Gator box" for the duo's recently released album, The Heist. It was the highest selling independent release of 2012, peaking at #2 on the Billboard 200 albums chart. This year, 40 British companies will participate in SXSW Platinum Connection. The meetings will be held daily, March 10-13, in a dedicated section of the British stand in the SXSW Trade Show. AirTurn recently announced a new collaboration with Positive Grid, developers of the iPad app JamUp Pro XT. Now guitar players can control virtual stomp boxes, effects, amps and presets wirelessly with the four-pedal and two-pedal versions of the AirTurn BT-105. MAXON Computer, a leading developer of 3D animation and visualization software, announced its "Global Training Initiatives" program for certified MAXON product training. The MAXON ATC program offers various forms of authorization for trainers and additional training centers with different areas of specialization. 6 For this first time, Singapore will be doing a smaller version of the U.K. program at SXSW 2013 with 10 participating Singaporean companies. SXSW organizers expect to expand the service to other national stands in future years. Apogee Electronics' professional USB audio interface, Quartet, now makes a direct digital connection to iPad for creating professional multi-track recordings. SXSWORLD / FEBRUARY 2013 just released a new app for both iPhone and Droid with a big New Year's Eve launch party that was free for everyone who had downloaded the app. The Austin Chamber of Commerce is supporting the growth of the regional clean-tech economy and the creation of new jobs through its economic development program, Opportunity Austin. Austin is ranked as one of the 10 largest clean-tech clusters by Clean Edge.

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