SXSWorld
Issue link: https://sxsw.uberflip.com/i/89251
SXSWORLD CONTENTS VOLUME 7, ISSUE 1 Publishers Roland Swenson, Nick Barbaro, Louis Black Editor Andy Smith Art Director Jamie Miller Advertising Sara Barney, Una Johnston, Katie King, Phil Tripp, Mirko Whitfi eld, Luann Williams SXSW Contributors Sara Barney, Justin Burnham, Rebecca Feferman, Mark Gartenberg, Tammy Lynn Gilmore, Una Johnston, Katie King, Jim Kolmar, April Litz, Tracy Mann, Andrew McNeill, Cathy Ricks, Eleanor Rosaire, Caroline St. Romain, Amy Wanke, Mirko Whitfi eld, Stacey Wilhelm, Luann Williams SXSW 2012 Logo Design Foxtrot Bravo Alpha [FBA] Contributors Claudia Alarcòn, Peter Blackstock, Jason Cohen, Patrick Donovan, Marianne Ifversen, Eric Kohn, Melinda Krause, Linda Laban, Ron Marks, Rikke Øxner, Phil Patterson, Mike Sampson, Ethan Sherwood Strauss, Jenny Smith, Michael Trice SXSW HEADQUARTERS PO Box 685289, Austin TX 78768 US Tel 512/467-7979, Fax 512/451-0754 Email: sxsw@sxsw.com sxsw.com SXSW HEADQUARTERS SALES DEPARTMENT MUSIC: Luann Williams, luann@sxsw.com FILM: Sara Barney, sara@sxsw.com INTERACTIVE: Katie King, katie@sxsw.com SPONSORSHIPS: Scott McNearney, mcnearney@sxsw.com Sales: sxsw.com/sales SXSW Music, U.K. & Ireland Una Johnston, 9 The Coach Yard, Cloughjordan, Co. Tipperary IRELAND Tel/Fax: +353 505 42570 una@sxsw.com SXSW Music & Film, European Continent Mirko Whitfi eld, Einsiedlerweg 6 Tuebingen-Pforndorf 72074 GERMANY Tel & Fax +49 7071 885 604 mirko@sxsw.com SXSW JAPAN Hiroshi Asada #406 2-3-21 Kabukicho Shinjuku-ku Tokyo 160-0021 contactus@sxsw-asia.com SXSW Australia, New Zealand & Hawaii Phil Tripp, 60 King St., Coffs Harbour NSW 2450 AUSTRALIA +61 (2) 6652 6675 tripp@sxsw.com SXSWORLD (ISSN 1935-1496) is published by SXSW, Inc. fi ve times per year in May, November, February and twice in March at 400 Bowie St, Austin, TX 78703. © 2012 SXSW, Inc. All Rights Reserved. Periodicals Postage Paid at Austin, TX and at additional mailing offi ces. "SXSW" and "South By Southwest" are registered trademarks owned by SXSW, Inc. Subscriptions are provided annually with paid registrations to the SXSW Conferences. Subscriptions are available to the general public for $20 per year. For inquiries, email sxsworld@sxsw.com POSTMASTER: Send address changes to SXSWORLD PO Box 685289, Austin TX 78768 Grainger David ..........................................................................................24 The Chair director discusses recent success and future projects Viral Video ..................................................................................................26 Filmmakers fi nd innovative ways to market their movies Drip FM ........................................................................................................28 New music site quickly earns labels' support Uruguay .......................................................................................................30 South American country's artists ready for global spotlight COVER PHOTO (CIRCA 1987): BY PAT BLASHILL Look throughout the issue for these QR codes to scan. Answer a few survey questions, give us your feedback and you'll be entered for a chance to win great prizes like SXSW Badges and packages including valuable add-ons for the 2013 Conferences and Festivals! SXSW ORLD / NOVEMBER 2012 SXSW ORLD / NOVEMBER 2012 1 1 Page 20 IN EVERY ISSUE Taking Care of Business to Business ......................................................... 4 News from companies who are part of the SXSW world News & Notes ...............................................................................................7 Updates from the SXSW Interactive, Film and Music events Back Page: SXSW V2V ...............................................................................32 SXSW to bring entrepreneurs together at new Las Vegas event FEATURES What's New For SXSW 2013 ...................................................................... 6 New programming, venues, events and more coming in March Brent Grulke: 1961-2012 ..........................................................................12 SXSW Creative Director spent his life in music On the SXSW Road ....................................................................................14 Some of Grulke's travel companions share personal memories SXSW Eco .....................................................................................................18 Festival's second year breaks new ground Matthew Inman .........................................................................................20 The Oatmeal creator channels popularity into worthy causes Katie Salen ..................................................................................................22 Institute of Play head fuses gaming and education in the GlassLab Page 26 Page 28