SXSWorld
Issue link: https://sxsw.uberflip.com/i/654804
S X S W. C O M | M U S I C M A R C H 2 0 1 6 | S X S W o r l d 3 SXSWorld VO LU M E 1 0, I S SU E 4 Pu b l i s h e r s Roland Swenson, Nick Barbaro, Louis Black Editor Andy Smith A r t D ire c to r Eleanor Rosaire A d ve r t i s i n g Sara Barney, Una Johnston, Katie King, Phil Tripp, Mirko Whitfield, Luann Williams SX S W C o n t rib u to r s Jody Arlington, Christine Auten, Amy Braband, Rory Burbeck, Cori Burford, Brett Cannon, Jes Elliott, Shelley Hiam, Zach Horn, Jim Kolmar, April Litz, Sarah Lynn, Shar McLeod, Andrew McNeill, Cathy Ricks, Amy Wanke, Stacey Wilhelm, Luann Williams SX S W 20 1 6 Lo g o D es ig n Foxtrot Bravo Alpha [FBA] C o n t rib u to r s Peter Hall, Katie Matlack, David Menconi, Joe Nick Patoski, Robert Preliasco, Susan Elizabeth Shepard, Jenny Smith, Jarri Van der Haegen SX S W H E A D Q UA RTE RS PO Box 685289, Austin TX 78768 US Tel 512/467-7979, Fax 512/451-0754 Email: sxsw@sxsw.com S X S W S A LE S & E X H I B ITI O N S (S X S W.CO M / S A LE S ) MUSIC: Stacie Cline, cline@sxsw.com, Luann Williams, luann@sxsw.com FILM: Sara Barney, sara@sxsw.com INTERACTIVE: Wendy Cummings, wendy@sxsw.com, Katie King: katie@sxsw.com GAMING: Justin Burnham: jburnham@sxsw.com SPONSORSHIPS: Scott McNearney: mcnearney@sxsw.com S X S W M u s i c , U. K . & I re l a n d Una Johnston, 9 The Coach Yard, Cloughjordan, Co. Tipperary IRELAND Tel/Fax: +353 505 42570, una@sxsw.com S X S W E u ro p e, M i d d le Ea s t , A f r i ca & A s i a Mirko Whitfield, Blaihofstrasse 4, # 10 72074 Tuebingen-Pfrondorf, GERMANY S X S W J a p a n Hiroshi Asada, #406 2-3-21 Kabukicho Shinjuku-ku Tokyo 160-0021 contactus@sxsw-asia.com S X S W A u s t r a l i a , N ew Ze a l a n d & H a wa i i Phil Tripp, 60 King St. Coffs Harbour, NSW 2450 AUSTRALIA +61 (2) 6652 6675, tripp@sxsw.com S X S W B r a zi l Tracy Mann, tmann@sxsw.com S X S W C e n t r a l , S o u t h A m e r i ca & C a r i b b e a n Peter Lewis, peter@sxsw.com SXSWorld (ISSN 1935-1496) is published by SXSW, LLC. five times per year in May, November, February and twice in March at 400 Bowie St, Austin, TX 78703. © 2016 SXSW, Inc. All Rights Reserved. Periodicals Postage Paid at Austin, TX and at additional mailing offices. "SXSW" and "South By Southwest" are registered trademarks owned by SXSW, Inc. Subscriptions are provided annually with paid registrations to the SXSW Conferences. Subscriptions are available to the general public for $20 per year. For inquiries, email sxsworld@sxsw.com P OS TM A S TE R: S e n d a d d res s ch a n g es to SXSWorld P O B ox 6 8 528 9, Au s t in T X 7 8 76 8 I N E V E RY I S S U E Infographic: SXSW Celebrates 30th Year .............................................. 12 Veteran attendees share fave SXSW moments New & Noteworthy ...............................................................................................17 Updates from the SXSW family of events A Look Back: Andrew Jarecki ...................................................................... 40 Filmmaker and SXSW 2016 speaker on the value of taking risks F E AT U R E S Right Here, Right Now ........................................................................................ 5 What has been happening so far at SXSW 2016? James Prince ..........................................................................................................24 Houston hip-hop mogul is SXSW Music's Friday keynote speaker Pee-wee's Big Holiday ..................................................................................... 26 Pee-wee Herman return with another epic adventure Valuing Digital Talent ...................................................................................... 28 Online video stars earning money and mainstream attention Hip-Hop from Asia ............................................................................................. 30 Far East rap scene has emerging acts with unique perspectives Austin Culture in Film .......................................................................................32 Three SXSW films try to capture this city's unique essence Blockchain and Music .......................................................................................34 Could a new data file format revolutionize the industry? Music from Belgium ...........................................................................................36 Diverse artists thrive with local and national support Virtual Reality and Music Videos ...............................................................38 Filmmakers creating fully immersive music experiences Page 28 K AT E S Z AT M A R I Page 36 I L L I A S T E I R L I N C K Page 32 © 1 9 8 4 C I N E C O M I N T L F I L M S , I N C