SXSWorld February 2016


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4 2 S X S W o r l d | F E B R U A R Y 2 0 1 6 | S X S W. C O M PREVIEW GUIDE SXgood SXgood features purpose-driven content and allows Music, Film, and Interactive registrants to discover people, artists, and brands working to build a better world through innovative projects and collaborations. Highlighted speakers for 2016 include Abby Maldonado (Diversity Programs Specialist at Pinterest), Leila Janah (CEO of Sama and award-winning social entrepreneur) and Maria Belding (MEANS database founder and hunger advocate). Friday, March 11 - Tuesday, March 15 JW Marriott Open to: Film, Interactive, Gold and Platinum badges; Music badges starting Monday, March 14 A GUIDE TO SXSW CONVERGENCE TRACKS SXgood Hub The two-day SXgood Hub provides an excellent platform to reach a convergent audience from the tech, music and film industries, including entrepreneurs, investors, corporations, nonprofits, designers, storytellers and digital creatives. Held Monday, March 14 and Tuesday, March 15 at the Palm Door on Sixth. Open to: Film, Interactive, Gold, Music and Platinum badges The SXgood Hub is curated and produced by SXSW Eco, a conference celebrating the power of technology, design and business to drive global change. SXSW Comedy Spanning all three conferences, SXSW Comedy brings the burgeoning and diverse modern comedy movement to all festival attendees with a lineup of stellar talent. Over the past seven years, SXSW Comedy has showcased some of the biggest names, as well as those on the verge of becoming the next big thing, from stand-up and sketch to podcasts and improv, plus panels and special presentations. Full daily and nightly schedule from March 12-15 (during Film + Interactive), and one special nightly event from March 16-19, (during Music + Film) Open to: Film, Music, Interactive, Gold and Platinum badges VR/AR Track - NEW! Virtual reality and augmented reality technologies are finding new ways to enhance our ability to perceive the world that surrounds us. In many instances, they are even redefining how we experience the world. At SXSW, the most creative minds and innovative technologies will meet to showcase the future of how the world will function. The use of virtual reality is by no means something "new" for us to expect. In fact, it's already here and thriving at SXSW. Now, we've incorporated augmented reality with other reality- defining technologies in the all-new VR/AR Track as part of Convergence at SXSW. Programming will coincide with the new dates for SXSW Gaming. The overlap emphasizes the strong connection and carryover between these two verticals. Wednesday, March 16 - Friday, March 18 Hilton, Austin Downtown Open to: Film, Music, Interactive, Gold and Platinum badges M E R R I C K A L E S D R E W S M I T H A b b y M a ld o n a d o G o o g le G a la x y a t SXg o o d H u b 20 1 5

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