SXSWORLD

SXSWORLD CONTENTS VOLUME 4, ISSUE 2 Publishers: Roland Swenson, Nick Barbaro, Louis Black Editor: Andy Smith Art Director: Jamie Miller Advertising: Una Johnston, Katie King, Sara Malek, Mirko Whitfield, Luann Williams SXSW Contributors: Jill Bostur, Rebecca Feferman, Andy Flynn, Hugh Forrest, Melissa Golding, Una Johnston, Katie King, Jim Kolmar, Peter Lewis, April Litz, Sara Malek, Andrew McNeill, Lizzy Newton, Russell Phillips, Janet Pierson, Cathy Ricks, Eleanor Rosaire, Mike Shea, Matt Sonzala, Phil Tripp, Scott Wilcox, Luann Williams, Melissa Williams, Alicia Zertuche SXSW 2010 Logo Design: Sibley Peteet Design Contributors: Michel Behre, Jason Cohen, Lissette Corsa, RW Deutsch, Chris Fullman, Chase Hoffberger, Jason Levitt, Dave Marsh, John Morthland, Odeisel, Helen Preston, Josh Rosenblatt, Scott Schinder, Chema Solari, Allen Thayer, Luke Torn SXSW HEADQUARTERS PO Box 4999, Austin TX 78765 US Tel 512/467-7979, Fax 512/451-0754 Email sxsw@sxsw.com www.sxsw.com SXSW HEADQUARTERS SALES DEPARTMENT MUSIC: Luann Williams, luann@sxsw.com FILM: Sara Malek, smalek@sxsw.com INTERACTIVE: Katie King, katie@sxsw.com SPONSORSHIPS: Scott McNearney, mcnearney@sxsw.com Sales: www.sxsw.com/sales SXSW Music, U.K. & Ireland Una Johnston, Cill Ruan, 7 Ard na Croise Thurles, Co. Tipperary IRELAND Tel & Fax +353-504-26488 una@sxsw.com SXSW Music & Film, European Continent Mirko Whitfield, Einsiedlerweg 6 Tuebingen-Pforndorf 72074 GERMANY Tel & Fax +49-7071-885-604 mirko@sxsw.com SXSW Music, Asia Hiroshi Asada, c/o Rightsscale Inc, 3F EBISU-WEST, 1-16-15 Ebisu-Nishi Shibuya-ku, Tokyo 150-0021 JAPAN Tel +81-3-5428-3923, Fax +81-3-5428-3962 contactus@sxsw-asia.com SXSW Australia, New Zealand & Hawaii Phil Tripp, 20 Hordern St, Newtown NSW 2042 AUSTRALIA Tel +61-2-9557-7766, Fax +61-2-9557-7788 tripp@sxsw.com SXSWORLD (ISSN 1935-1496) is published by SXSW, Inc, five times per year in May, November, February and twice in March at 1007 E 40th St, Austin, TX 78751. © 2010 SXSW, Inc. All Rights Reserved. Subscriptions are provided annually with paid registrations to the SXSW Conferences. Subscriptions are available to the general public for $20 per year. Application to Mail at Periodicals Rate is Pending at Austin, TX. "SXSW" and "South By Southwest" are regis- tered trademarks owned by SXSW, Inc. For inquiries, email sxsworld@sxsw.com. POSTMASTER: Send address changes to SXSWorld PO Box 4999, Austin TX 78765 10% Cert no. SW-COC-002195 Printed with vegetable based inks. SXSW ORLD / F EBRUAR Y 2010 SXSW ORLD / F EBRUAR Y 2010 1 1 IN EVERY ISSUE Taking Care of Business to Business ......................................................... 6 News from companies who are part of the SXSW world News & Notes .............................................................................................12 Updates from the SXSW Interactive, Film and Music events SXSW 2010: Travel, Hotels & Transportation .......................................74 How to get here, where to stay and how to get around once you arrive Back Page ....................................................................................................76 Ways to reduce touring's carbon footprint FEATURES What's New for SXSW 2010 ..................................................................... 2 We're moving things around and putting you at the front of the line Daniel Ek .....................................................................................................18 Spotify CEO to be Tuesday keynote speaker Chris Sacca ..................................................................................................20 Accelerator Emcee is startup specialist Brand Fiction ..............................................................................................22 An innovative approach to interactive marketing Food Hacking ..............................................................................................24 You will never look at your kitchen the same way again Kick-Ass .......................................................................................................26 Opening night film presents a new type of superhero Visual Fundamentals ................................................................................28 Panels offer tips and tricks to filmmakers Gilbert Shelton ..........................................................................................30 Cartoonist found inspiration in Austin's '60s counter-culture Gustavo Santaolalla .................................................................................32 Academy Award winning composer speaks and plays Steve James ................................................................................................34 Hoop Dreams director debuts new basketball documentary at SXSW IN FOCUS: THE HAGUE ...........................................................................36 Crossing Border brings bands and more from Dutch judicial center ON THE COVER: SMOKEY ROBINSON ................................................44 Motown master and Music Keynote speaker discusses his craft and career COVER PHOTO BY NICK SPANOS Duck Down Records ..................................................................................46 Hip-hop label continues to follow its own vision Death ...........................................................................................................48 Resurgent '70s band bridges generation gap Maldita Vecindad y Los Hijos Del Quinto Patio ..................................50 Legendary Mexican band to make SXSW debut on Live Nation Latino tour Vanguard Records ......................................................................................52 Venerable indepedent celebrates 60th anniversary Ninja Tune ...................................................................................................54 Label continues to stay ahead of the musical curve Music Conference Speakers ....................................................................56 Meet six compelling personalities you want to hear SXSW 2010 Trade Shows ..........................................................................62 Check out what makes this year's events bigger and better, plus exhibitor listings QR Codes, iPhone Apps and SXSW Tools ..............................................72 Tech Tools to help registrants get the most out of SXSW

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