SXSWORLD

SATURDAY MARCH 13 THERE I WAS, WALKING from my hotel down 4th Street towards the convention center. As I walked, I noticed the a man in a plain white sweatshirt and jeans walking towards me. As we got closer, I lifted my eyes to his and gave him what had to be an incred- ibly blank stare. Standing in front of me, walking by himself, was Mark Cuban. A little star-struck, all I could do was extend my hand for a brief handshake, neither of us breaking stride, as I con- tinued to my dinner with a great ice breaking story and Mark Cuban con- tinued onto, well... being Mark Cuban." -Adam Baker, Man Vs. Debt WE HAD A GREAT experience in regards to brand recognition. People who didn't know about us were impressed by our mechanical keyboard technology. They also eagerly participated in our daily typing competitions to win a free keyboard. We went home with a lot of new contacts who want to stay in touch with us regarding new products or fun typing events. We will be back at SXSW Interactive next year. - Birgit Schroeder, Das Keyboard THIS YEAR MARKED OUR third anniversary with SXSW Interactive. And we're still officially madly in love. After helping attendees kick things off with our Mix at Six pre-party, we kept folks in the game with the Hangover Kit at our booth. To sate attendees' thirst for more SapientNitro, we had mul- tiple panels and StudioSX interviews, as well as an interactive station show- casing our latest work as a customer experience company. 2011 is too long to wait. - Jenny McLean, SapientNitro Jean-Pierre Jeunet at the premiere of his film Micmacs. Ramit Sethi leads SXSW Interactive's "Build- ing a Bulletproof Finance System" panel. Jay and Mark Duplass, John C. Reilly and Jonah Hill during the Q&A for Cyrus. The Kick Ass panel: John S. Romita Jr., Mark Millar, Aaron Johnson, Joshua Horowitz, Matthew Vaughn, Chloë Moretz and Christopher Mintz-Plasse. Ze Frank leads the Creative Lifestyle panel at SXSW Interactive. Jason Reitman introduces Ivan Reitman's Cannibal Girls. Judy Greer, Chris D'Arienzo, Chloë Sevigny and Patrick Wilson at the premiere of Barry Munday. 13 SXSW ORLD / M AY 2010 HANS WATSON MATTHEW WEDGWOOD CHARLES BAKER SCOTT MELCER JESSE KNISH CASSIE WRIGHT HANS WATSON

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