SXSWORLD

SXSOCIAL sxsocial.sxsw.com • Exclusively for registrants • NEW directory, search capabilities and messaging features for 2011 • Upload a badge photo, make hotel reservations and more! SXSW 2011 Tech Tools SXsocial is the way to connect and network with registrants before, during and after the event. To facilitate, we have added brand new directory and messaging features to help you start planning for SXSW 2011. The SXsocial directory is the place to find your colleagues, clients, partners or new connections among SXSW registrants. You can search by name, position, company and more. When you find people you are interested in meeting, send them a message or "star" them to mark them as favorites for later. Put together your profile with a bio, tag yourself with interests and use "My Links" to show other users where they can learn more about you or your company and connect with you before the event. Using SXsocial, registrants can also upload a badge photo, make or change hotel reservations and update contact information. More features are on their way and new registrants are added every day, so be sure to register to attend, and don't forget to sign in to SXsocial often to discover new business connections as you plan to make the most of your SXSW 2011 experience! SCHEDULES ARE LIVE! Create Yours Now schedule.sxsw.com You can now view online lists of current 2011 programming! With more panels, showcases, screenings, keynotes and parties than ever, our online schedule will help you navigate your way through the prodigious amount of programming SXSW 2011 has to offer. Check the SXSW schedule of events often to see the latest confirmed dates, times and locations as they become available. Go to schedule.sxsw.com to browse through events, and start preparing for March by planning your SXSW schedule today. SXswag sxsocial.sxsw.com/swag SXswag New for 2011 is the sustainable, easy and efficient online swag redemption and distribution portal for all SXSW reg- istrants. Go to SXsocial to claim your bounty of music, software, subscriptions and more, and forget the sore shoulders of years past. Contact sales@sxsw.com to partici- pate and put your product directly into the hands of SXSW Registrants. sxsocial.sxsw.com/swag SXSW YouTube Channel youtube.com/sxsw With so many events happening at once, we understand that it is impos- sible to catch everything. Watch things you missed or see them again on sxsw.com and our YouTube channel: youtube.com/sxsw. SXSW.com has an assortment of archived videos and audio podcasts. For even more content, including clips from past years, hand-picked videos of amazing panels and interviews with high-profile personalities, don't miss our YouTube channel. Developed by Xomo Digital xomodigital.com SXSW GO sxsw.com/mobile and coming soon to your app store/marketplace SXSW GO is the official mobile app for getting the most out of attending SXSW 2011. The app allows you to view/build your schedule, see a map of what's happening and how to get there, navigate the trade show, stay con- nected to the social world and more! You can build your schedule online at schedule.sxsw.com or directly on your mobile device. With SXSW GO, you also can sync your online schedule with your mobile device, so your info will always be up-to-date! FEATURES INCLUDE: Schedule – Search/browse the entire event list and create and save filters based on cat- egory, sub-category, track and venue. Map – Quickly see what is going on around you and how to get there. Search – Quickly find events, venues or exhibitors via keyword search. Tradeshow – Search/browse Exhibitors. Social – Check in to events with Gowalla or share your favorite events via Twitter or Facebook. You can also keep on eye on the SXSW Twitter feed and Facebook page for all the latest news. SXSW GO will be available soon for iPhone, iPad, Android, Blackberry and Windows Phone 7. SXSW.com it's all here SXSW.com is the best source for the latest SXSW news. Interviews with film- makers, bands and speakers, film trailers and streaming MP3s of showcasing bands are all available right now at sxsw.com, the official website of SXSW. 72 SXSW ORLD / F EBRUAR Y 2011

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