SXSWORLD

SXSWORLD MAGAZINE SALES@SXSW.COM OR 512/467-7979 ADVERTISE WITH US! SXSWORLD Magazine is published five times annually to offer you visibility before, during and after SXSW. With industry and cultural features, interviews and news, SXSWORLD influences readers from the film, interactive and music industries and beyond. Now, in addition to the print version, SXSWORLD can be viewed via a new iPad app and an online version of the magazine on SXSW.com to give your click-thru ad a broader audience. Lights, Camera and The Hurt Locker p. 18 Heart-pounding Action: Inside Kathryn Bigelow's Spoon Runs Away with SXSW Music's Opening Night Music Blogs' Influence Reaches New Heights pg. 28 Hip-Hop Travels Around the World and Back to SXSW pg. 38 Distribution Friday, Mar. 18, 2011 SMOKEY ROBINSON 2010 MUSIC KEYNOTE pg. 44 SXSW Film Plans Predicting Industry Trends with the PanelPicker pg. 10 NOVEMBER 2009 / $4.95 Kick-Ass Opening pg. 26 Rock Schools' Growing Legitimacy pg. 28 Daniel Ek: Giving the People What They Want pg. 18 FEBRUARY 2010 IN FOCUS: The Hague, Netherlands pg. 36 And so we begin ... SXSW 2010 Opens With a Flourish Evan Williams Sees the Future, 140 Characters at a Time pg. 22 MacGruber's Big Screen Mission Ready to Debut pg. 28 MARCH 2010 IS NOW! SXSW Up-to-the-Minute Coverage pg. 3 MARCH 2010 IS NOW! SXSW Up-to-Date Coverage pg. 5 MAY/JUNE 2010 RAPHAEL SAADIQ RECAP in stories SXSW 2010 and photos begins on pg.12 Interactive's Record Year pg. 34 The Memories of Michel Gondry pg. 38 Mails on or around May 3, 2011 NXNE Distribution June 13, 2011 NOVEMBER 2009 FEBRUARY 2010 Connect with Birmingham City University The Heart of England Spawns the Next Generation of Gamers in Just Four Weeks ready graduates. Now, the university is set to further support the sector by launching the first Gamer Camp, an innovative course which condenses the historically lengthy games development process into a four week pro- gram that results in the creation of a game for the Apple iPhone / iPod touch platform. T he Heart of England in the West Midlands is a hub of talent and knowledge when it comes to the gaming sector, so it is only natural that Birmingham City University has become a leading light in supplying the industry with job- from Birmingham City University, BBC and Channel 4 took part in a fact-finding mission to Hyper Island in Sweden, which runs a hugely suc- cessful graduate training operation. "When we got back to the U.K., we wanted to adapt the approach The idea behind Gamer Camp was developed after a delegation Gamer Camp will fast-track learning and give people the skills they need to go into the industry locally, or help local companies offer a service to their clients to develop games to sit on applications. Twelve applicants will take part in the inaugural Gamer Camp in we'd experienced from Hyper Island and add to the existing talent base here," comments Oliver Williams from Birmingham City University. "By collaborating with leading gaming companies in the Heart of England, Codemasters and Blitz Games, as well as working with Apple and games industry veteran Guy Wilday, we have been able to design a training and mentoring program that we believe will have a positive impact on the region's games sector. "According to a report published by University of Wolverhampton, 25% of the games industry is based in the Heart of England, meaning that the region is a hot-bed of innovation, collaboration and expertise when it comes to the future of the U.K. gaming industry. Gamer Camp further helps us to feed local companies with an abundance of this new talent year-on-year." 26 26 SXSWorld In Focus: West Midlands SXSW ORLD / N OVEMBER 2009 A3W_C1076_SXSW_$40_11x8.5.indd 1 29/9/09 10:21:31 November 2009. The main application criteria included an experience of game developing, but not necessarily a degree, and living in the Heart of England. "Successful applicants receive one week of professional training in either game programming or interface designing, followed by three weeks of mentoring in which they'll work with other participants to produce their game. Topics covered during the week include game design principles, advanced tuition in the iPhone software development kit and special skills such as optimisation techniques and cool tricks," explained Rebecca Ashby, commercial Project manager at Birmingham City University's Screen Media Lab. Course attendees will reap a number of benefits, including the chance to be mentored by a leading light in the industry, Guy Wilday, Codemasters and Sega Racing Studio veteran, who was responsible for much of the Colin McRae Rally series. Guy will also lead separate workshops for coders and games artists, along with three evening master classes on games industry topics, which will be open to people outside the course. iPhone games produced as a result of Gamer Camp will be free for anyone in the world to download via the massively-popular iPhone store (publication subject to approval by Apple). Teams of budding game-makers will also present their game to a panel of industry experts, including a representative from 4iP (a fund for interactive media projects with potential public good), at the culmination of the four weeks. n NOVEMBER (Vol 6 Issue 1) August 24, 2011 The Heart of England The digital media industry is exploding in the Heart of England thanks in part to the unique collaborative atmosphere that exists between businesses in the region. To support that, a new digital media academy is being developed to introduce new skills and keep the region at the forefront of the industry. Plus there's 4iP, a $16million fund supporting digital media ideas that help improve people's lives. We are showcasing all this and more at SXSWi and Hello Digital, a "digital extravaganza" in Birmingham, UK which is being streamed live at www.hellodigital.net theheartofengland.co.uk MARCH* 2010 MARCH* 2010 InFocus Section W MAY 2010 NOVEMBER (Vol 6 Issue 1) Ads due Sept. 23, 2011 Mails on or around Oct. 24, 2011 e also offer special multi-page InFocus editorial and advertising sections in each issue. Ask your account executive for details! InFocus Commitment Deadlines: M AY (Vol 5 Issue 5) February 11, 2011 DISTRIBUTION More than 20,000 copies per issue for November , February, and May. *More than 10,000 each of March Issues 3 and 4 are distributed to SXSW attendees in downtown Austin hotels and the Austin Convention Center . MAY (Vol 5 Issue 5) Ads due Apr. 15, 2011 MAGAZINE AD DEADLINES: MARCH (Vol 5 Issue 3) Ads due Feb. 4, 2011 Distribution Sunday, Mar. 13, 2011 MARCH (Vol 5 Issue 4) Ads due Feb. 4, 2011 When you see excitement at SXSW you're seeing High Beam High Beam Official P arty Planner of SXSW highbeamevents.com SXSW ORLD / F EBRUAR Y 2011 71

• Cover