SXSWORLD

The capital region of Germany is a creative metropolis known as a meeting point for creative professionals.In the past several years, Berlin- Brandenburg recorded tremendous growth in all sectors of the creative industries, helped especially by close links to the area's media industry. Berlin MusicWeek The first-ever Berlin Music Week took place September 6 - 12, 2010. Coordinated by the Kulturprojekte Berlin as well as networks Berlin Music Commission and Clubcommission, with support from the Senate Electronic Beats Electronic Beats (EB) is the international music and lifestyle program by Telekom, bringing live music and club events to different European cities. All activities share a virtual home at electronicbeats.net. Headquarter Entertainment After 13 years, Headquarter Entertainment books 90 artists from around the world and presents some 400 shows per year internationally. Department for Economy, Technology and Women's Issues, the event brought together players from all branches of Berlin music industry. In the clubs, on the Spree, and on the streets, Berlin Music Week converted the city into a stimulating music metropolis. Tempelhof Airport provided one focus for the 2010 Berlin Music Week, as Popkomm, all2gethernow and the Berlin Festival were pre- sented together. Meanwhile, the whole city enjoyed a multitude of live and club events as well as sector-specific festivals. "Berlin is and always has been the place to be for music," raved Harald Wolf, Senator for Economy, Technology and Women's Issues. Berlin Music Week 2011 is scheduled for September 7 -11 !K7Records The !K7 Label Group currently is running three independent labels that cross musical spectrums with !K7 (electronic), Gold Dust (hip-hop) and STRUT (funk/soul/disco). all2gethernow all2gethernow (a2n) is a platform and participatory event for new thoughts, actions and collaborations in music business and culture. The a2n 2010 was part of Berlin Music Week. AUPEO! Founded in 2008 in Berlin, AUPEO! is the leading provider of per- sonalized audiostreams for Internet-capable hardware devices. The recommendation technology is based on an algorithm from the Fraunhofer Institute, inventors of the MP3. Berlin Music Commission The Berlin Music Commission, founded in 2007, is the first network for the Berlin music industry and currently has 45 small and medium- sized companies as members. Bingo Merch Bingo Merch helps bands get great quality, affordable shirts made and helps plan and coordinate merchandising for their European tours. The company also has a webshop, frocksteady.com, where fans can purchase shirts, hoodies, music, and other band-related goodies. Bœhmert & Bœhmert Patent attorneys at Bœhmert & Bœhmert are not only active in the fields of natural and engineering sciences, but are also involved in increasingly important fields such as biochemistry and nano technology as well as semi-conductor and software technology. City Slang City Slang is an independent label started in 1990, and has been home in Europe for bands such as Flaming Lips, Yo La Tengo, Calexico, Lambchop and Nada Surf. 44 44 SXSWORLD In Focus: Germany SXSW ORLD / F EBRUAR Y 2011 Morr Music One of Berlin's most influential imprints, Morr Music has had such an impact on the merging of electronic and indie musical disciplines, that many consider the label to have invented its own genre. mufin mufin is the leading expert for semantic audio technologies, content protection services and audio retrieval solutions based on the most advanced fingerprinting technology. Native Instruments Native Instruments is a leading manufacturer of software and hardware for computer-based music production and digital DJing, with offices in Berlin and Los Angeles. NJI-Music NJI-Music is an independent label based in Berlin. Popkomm With a business-to-business marketplace, festival and conference, Popkomm attracts music industry professionals from all over the world and will be held September 7 - 9, 2011 as part of Berlin Music Week. Souterrain Transmissions Based in Berlin, Souterrain Transmissions has become the European label, distribution and promotion home for many talented North American musicians. SSC Group Founded in 1998, SSC Group is a concert and event agency based in Dusseldorf, Basel and Berlin. SSC Group promotes about 1200 shows a year in Europe and is one of the major music consulting agencies in Germany, working with companies such as Levi's, Tommy Hilfiger, Sony Ericsson, Vodafone, Beck's Beer and others. Stars & Heroes Stars & Heroes is an international music promotion agency from Berlin with an eclectic and hand-picked roster of artists, labels, music and cultural projects ranging from electronic, hip-hop, experimental, indie rock and beyond. SWEATSHOP AGENCY SWEATSHOP is a booking agency responsible for bringing Mudhoney, Flaming Lips and Yo La Tengo to Germany and Europe in the late '80s and early '90s. After closing for more than a decade, SWEATSHOP was resurrected and is proud to have a European network of friends and partners. Tracks & Fields Tracks and Fields is a networking platform that enables musicians to collaborate with other musicians, and media and advertising companies to request music for film, television, games and advertising. n

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