SXSWORLD

Open Air Summer Event in Berlin Reeperbahn Festival Tempelhof Airport Meet Germany's Creative Professionals at SXSW G sponsored events scheduled to occur throughout SXSW week. Here is a glimpse of who will be coming to Austin, and which special events will provide registrants the opportunity to meet the German delegation. As always, visit sxsw.com/music for the latest event updates and schedules. ermany's creative industries will be represented once again at SXSW 2011 by a large contingent of dynamic companies and cultural entities. Look for their stands in the trade show and for Reeperbahn Festival Every year at the end of September, more and B2B networking platform for the music and live entertainment industry in Northern Europe. Unusual locations, interesting panels, new forms of cross‐company exchange make Reeperbahn Campus a new fixture for all professionals of the creative industries. The two Reeperbahn Festival branches are embedded into a comprehensive Arts-programme with music related highlights such as events, tours and exhibitions in the field of creative arts and film. Visitors can follow the path of the Beatles through St. Pauli, discover a number of hidden venues, galleries and design shops and find special exhi- bitions, film screenings or the finest rock-poster-art, not only in the main centre of Reeperbahn Festival but also in the small streets off Reeperbahn. Since 2009, the Reeperbahn Festival has been introducing itself to interna- tional circles at SXSW, showcasing top acts and renaming 6th Street by sticking historical "Reeperbahn" street signs on every wall and fence. This year at SXSW, Reeperbahn Festival will be inviting potential busi- ness partners to enjoy German beer and burgers at the Reeperbahn Burger Bar, located at 350 Trinity St. (opposite the main entrance of the than 170 new international, handpicked acts meet an enthusiastic audience in Hamburg, Germany's music metropolis, at the Reeperbahn Festival. In the daytime, music professionals join Reeperbahn Campus, the innovative conference Wunderbar Party 2010 Convention Center), from 4 to 7pm Wednesday, March 16 to Friday, March 18. The Reeperbahn Festival also will host a reception from 11am to 1pm at Cedar Street Courtyard, 208 West 4th Street, on Friday, March 18 during a party hosted by FILTER Magazine. "After presenting Nneka last year, be prepared to discover an exciting new artist again!", says Alexander Schulz, Reeperbahn Festival's managing director. Initiative Musik of the localized German organizations together in one place at SXSW. The event will take place on Thursday, March 17 from 12 - 4pm at Parkside (301 E. 6th Street). Hayk Seirig and Phillip Patzig, the two gourmet chefs behind Berlin's outdoor venue/gastropub Bar 25, will be providing a sampling of their deli- cious fare, while staples in the electronic music scene will provide entertainment, including Brandt Brauer Frick (K7!) and Schlachthofbronx (Man Recordings), as well as other special guests. Other partners in this event are Initiative Musik, a funding agency set up by the German federal govern- ment to promote the music industry in Germany, will host Wunderbar pres- ents Lunch with the Germans. This music and culinary event will bring all as the most important Jazz meeting in Germany; the music network Berlin Music Commission; and 19 Berlin-based companies. Plus, the event will showcase an additional 25 exhibitors from all over Germany, including important record labels and bookers. Get your invitation at initiative-music.de/sxsw SXSW ORLD / F EBRUAR Y 2011 C/O Pop, which has been taking place annually in Cologne since 2004 and is dedicated to contemporary pop culture in all its variety; the Reeperbahn Festival, Jazzahead!, whose offerings range from movie screenings, award ceremonies to multimedia presentations and a CD and record market has established itself SXSWORLD In Focus: Germany 43 43 MALZKORNFOTO/HAMBURG KULTURPROJEKTE BERLIN GMBH/STEFAN WIELAND

• Cover