SXSWORLD

Notes News & Amber Case to keynote SXSW Interactive in March Enter your latest digital project in the SXSW Interactive Awards by November 18 Have you created a great innovative digital project in 2011? If so, enter it in the SXSW Interactive Awards. The Interactive Awards uncovers the best new digital work, from mobile and tablet apps to websites to kiosks/instal- lations and beyond, while celebrating those who are building tomorrow's online trends. The entry deadline is Friday, November 18, so go to sxsw.com/ interactive/awards today and enter your latest and greatest work! SXSW Interactive Awards Finalist, Rita Polidori O'Brien 2011 Motion Graphics category winners, Record Tripping Startup Village to debut at SXSW Interactive in March SXSW Interactive is pleased to announce that Amber Case will deliver a keynote during the upcoming festival in March. Case is a cyborg anthropologist and user experience designer from Portland, Oregon. Her main focus is on mobile software, augmented reality and data visualization, and reducing the amount of time and space it takes to connect people. Case has spoken at TED on technology and humans and was featured in Fast Company 2010 as one of the "Most Infl uential Women in Technology." She has worked with Fortune 500 companies at Wieden+Kennedy and on major applications at Vertigo Software. For more on the SXSW Interactive keynotes, go to sxsw.com/ interactive/talks/keynotes. SXSW Startup Village brings together the startup, entrepreneur and investor communities within the 2012 SXSW Conference by show- casing the various startups' pitch events (including SXSW Accelerator), panels, meet-ups, lounges and mentoring/coaching sessions related to this unique community. By bringing these individuals together under one umbrella at the Austin Downtown Hilton on March 9–13 and the Austin Convention Center on March 14, SXSW will create a heightened awareness of this community during SXSW Interactive and offer greater oppor- tunities for educating, marketing and networking with fellow startup-minded conference attendees. Enter your company's web-based product or service in SXSW Accelerator by November 18 SXSW Accelerator returns for its fourth edition to showcase some of the web's most exciting innovations. This event provides an outlet for companies to present their new digital products and services to a panel of industry experts, early adopters and rep- resentatives from the angel investor/venture capital community. Accelerator is the place where the VC and entrepreneur commu- nities discover tomorrow's best new startups (2010 Accelerator winner Siri is now a vital piece of the new iPhone 4S). If your company is shaping the future, then apply for this incred- Siri CEO, Dag Kittlaus 2011 Winner Storify 2010 Winner Siri ible event, which highlights the technology market's most impressive new innovations. All applications must be received by Friday, November 18. For more information on Accelerator, go to sxsw.com/interac- tive/accelerator or for Music Accelerator, point your browser to sxsw.com/music/accelerator. SXSW ORLD / N OVEMBER 2011 9 KRIS KRUG REGINA VISCONI BREANNA RITTER JULIA MARINO CHUCK MURPHY ANNIE RAY

• Cover