Issue link: https://sxsw.uberflip.com/i/795237
SXSW GUIDEBOOK 2017 8 0 SXSW FESTIVALS MUSIC FESTIVAL SHOWCASES & EVENTS DISCOVER YOUR FAVORITE NEW ARTIST WELCOME TO THE 2017 MUSIC FESTIVAL The SXSW Music Festival is one of the largest and most influential global music industry events of the year, with showcases taking place in bars, clubs, parks, churches, hotels, and just about everywhere else you can imagine around Austin, Texas – the Live Music Capital of the World. Facilitating new music discovery is our number one priority. Audiences can enjoy a vast variety of musical styles at SXSW with a large portion of our Showcasing Artists traveling from outside of the United States. This year, more than 60 countries will be represented amongst the nearly 2,000 official Showcasing Artists. Official SXSW Music Festival Showcases will take place in the evenings – this year from Monday, March 13 through Sunday, March 19 – and are co-curated by record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more. SXSW collaborates with these industry partners on lineups showcasing brand new, developing, and established talent looking to enhance their careers, gain unparalleled promotional exposure, and reach new audiences. SXSW MUSIC FESTIVAL OFFICIAL SHOWCASES Nearly 2,000 Showcasing Artists from Around the Globe SXSW Music registrants enjoy primary access to official showcases, Conference programming (including Keynotes and Featured Speakers for Music), Comedy Festival events, Networking Meet Ups, our official opening and closing parties, official day parties, SXSW Gaming, Trade Show, lounges, and more. SXSW Music registrants also have secondary access to most Interactive and Film events, which include 24 Beats Per Second – the Film Festival section which focuses on the sounds, culture, and influence of music and musicians. JESSICA ANN HUFF RAUDEL HINOJOSA