SXSWORLD

iPHONE™ my.SXSW® APPS my.SXSW is the official app for getting the most out of attending SXSW 2010. The app allows you to view/build your schedule, map conference and festival events each hour, exchange contact info with people you meet, view news, and search attendees, events, and venues, all from your iPhone! You can build your schedule online at my.sxsw.com or directly on your phone, and your information will be synched, so you always have your up-to-date schedule and contacts. FEATURES INCLUDE: Schedule – Search/browse the entire event list, filter by category, sub-category, track, time and venue. Map – Find events and their loca- tions for every hour and click into events for details. Search – Find the latest attendees, events and venues by keywords. My Card – Extend your SXSW pro- file to include IMs, social networks and more News – View featured interactive, film and music news feeds. SXSW TOOLS SXSW Tools is a collection of widgets, networks, and software made available to help you connect with other SXSW attendees. Use these tools to learn more about SXSW, network with other registrants and decide where you want to be during SXSW. AIM Lifestream Use AIM Lifestream to get updates from all of your social networks in a single, central location. Publish and broadcast your status or view updates from friends on Facebook, Twitter, Flickr and more: my.sxsw.com/aim_lifestream LP33.tv Featuring exclusive content and global Scout Network, LP33.tv offers the best in new music recommen- dations to fans and brings music intelligence to the industry: my.sxsw.com/tools/lp33.tv Gowalla Gowalla is a location-based mobile social network for sharing your favorite places and events. Download and join Gowalla on your iPhone or visit m.gowalla.com on your Android device: my.sxsw.com/tools/gowalla Designed and developed by DUB, the my.SXSW iPhone app is coming soon to the iTunes store. For more information: my.sxsw.com/tools/mysxsw_iphone SXSW® Play 2010 Music, Film, Interactive The official new media discovery app for SXSW 2010 includes a wealth of music, film and interactive media. FEATURES INCLUDE: Mp3s of featured musicians, film trailers and clips, and full length podcasts of panels from SXSW Interactive. Discover Screen - Navigate SXSW's 2010 lineup using the iPhone's built in accelerometer. Browse Screen - Navigate the Film, Interactive and Music mp3s and videos by category Favorites - Build a list of SXSW performances, screenings, panels and events, for scheduling or to experience directly on your iPhone. my.sxSW Powered By: my.SXSW Facebook Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet: my.sxsw.com/tools/facebook my.SXSW my.SXSW is the official social net- working and scheduling tool for the 2010 conferences and festivals. Using my.SXSW, attendees can interact, build personalized confer- ence schedules and join groups: my.sxsw.com Wireless at the Austin Convention Center The Austin Convention Center has a Complimentary Limited Wireless Network. While attending SXSW, feel free to connect to and use this wire- less network. For more information on WiFi, stop by one of the connec- tion centers or go to: my.sxsw.com/tools/wifi Designed and developed by Mark Woollen & Associates, this app is coming soon to the iTunes store. For more information: my.sxsw.com/tools/ discover_iphone SXSW ORLD / F EBRUAR Y 2010 73

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