SXSWORLD

SXSWORLD CONTENTS IN EVERY ISSUE VOLUME 5, ISSUE 2 Publishers Roland Swenson, Nick Barbaro, Louis Black Editor Andy Smith Art Director Jamie Miller Advertising Sara Barney, Una Johnston, Katie King, Phil Tripp, Mirko Whitfield, Luann Williams SXSW Contributors Sara Barney, Rebecca Feferman, Hugh Forrest, Melissa Golding, Una Johnston, Katie King, Jim Kolmar, April Litz, Andrew McNeill, Lizzy Newton, Janet Pierson, Eleanor Rosaire, Matt Sonzala, Ron Suman, Phil Tripp, Amy Wanke, Mirko Whitfield, Stacey Wilhelm, Luann Williams, Melissa Williams SXSW 2011 Logo Design FlashBang Agency Contributors Amy Benfer, Peter Blackstock, Jim Carroll, Erik Davis, Chase Hoffberger, Melissa Joulwan, Eric Kohn, Linda Laban, Jason Levitt, Carlo Longino, Barbara Mitchell, Patrick Nichols, Mark Olsen, Scott Schinder, Bill Simmon, Patrick Sisson, Jenny Smith, Luke Torn, Michael Trice SXSW HEADQUARTERS PO Box 4999, Austin TX 78765 US Tel 512/467-7979, Fax 512/451-0754 Email: sxsw@sxsw.com sxsw.com SXSW HEADQUARTERS SALES DEPARTMENT MUSIC: Luann Williams, luann@sxsw.com FILM: Sara Barney, sara@sxsw.com INTERACTIVE: Katie King, katie@sxsw.com SPONSORSHIPS: Scott McNearney, mcnearney@sxsw.com Sales: sxsw.com/sales SXSW Music, U.K. & Ireland Una Johnston, 9 The Coach Yard, Cloughjordan, Co. Tipperary IRELAND Tel/Fax: +353 505 42570 una@sxsw.com SXSW Music & Film, European Continent Mirko Whitfield, Einsiedlerweg 6 Tuebingen-Pforndorf 72074 GERMANY Tel & Fax +49 7071 885 604 mirko@sxsw.com SXSW JAPAN Hiroshi Asada #406 2-3-21 Kabukicho Shinjuku-ku Tokyo 160-0021 contactus@sxsw-asia.com SXSW Australia, New Zealand & Hawaii Phil Tripp, 60 King St., Coffs Harbour NSW 2450 AUSTRALIA +61 (2) 6652 6675 tripp@sxsw.com SXSWORLD (ISSN 1935-1496) is published by SXSW, Inc. five times per year in May, November, February and twice in March at 1000 East 40th St, Austin, TX 78751. © 2010 SXSW, Inc. All Rights Reserved. Periodicals Postage Paid at Austin, TX and at additional mailing offices. "SXSW" and "South By Southwest" are registered trademarks owned by SXSW, Inc. Subscriptions are provided annually with paid registrations to the SXSW Conferences. Subscriptions are available to the general public for $20 per year. For inquiries, email sxsworld@sxsw.com POSTMASTER: Send address changes to SXSWORLD PO Box 4999, Austin TX 78765-4999 SXSW ORLD / F EBRUAR Y 2011 SXSW ORLD / F EBRUAR Y 2011 Taking Care of Business to Business ......................................................... 6 News from companies who are part of the SXSW world News & Notes .............................................................................................12 Updates from the SXSW Interactive, Film and Music events Back Page: SXSWedu ................................................................................76 Educators convene for new technology-in-education event FEATURES 25 Years of SXSW: 1992-1996 ..................................................................18 Excerpt from the forthcoming SXSW Scrapbook remembers conflagration and transformation J. Craig Venter ............................................................................................24 Can microbiology save the world? Blake Mycoskie ..........................................................................................26 From reality TV to entrepreneurial philanthropy Majora Carter .............................................................................................28 Bringing sustainability to the inner city ScreenBurn ..................................................................................................30 Charting video game evolution over the past 15 years Open-Source TV ..........................................................................................32 Google dives in. Will viewers? Duncan Jones .............................................................................................34 Source Code director has bold visions Film Criticism Panels ................................................................................36 2011 sessions to explore challenges and issues Alexa Fogel .................................................................................................38 Casting directors finally earn respect Rachel Sklar ................................................................................................40 Fighting for the right to be funny IN FOCUS: GERMANY .............................................................................43 German companies bring knowledge and hospitality to SXSW ON THE COVER: BOB GELDOF ..............................................................48 2011 Music Keynote and reknowned humanitarian still needs to rock COVER PHOTO COURTESY UNIVERSAL MUSIC GROUP Booking Agents .........................................................................................50 Filling the void where labels left off Beyond Dubstep ........................................................................................52 SXSW Music ready for new electronic sounds Big Shoulders, Big Sounds ......................................................................54 Chicago music scene thrives on diversity Music Conference Speaker Spotlights ..................................................56 Meet some of the people behind the panels SXSW Trade Show 2011 ............................................................................60 Read about the new Exhibition of Creative Industries, plus trade show listings SXSW Tools ..................................................................................................72 Manage your SXSW experience with our tech tools SXSW 2011: Travel, Hotels and Transportation ...................................74 Find out how to get here and how to get around 1 1

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