SXSWORLD

2011. Raymonde will join with Eric Pulido, a musician in the Bella Union band Midlake as well as a producer, manager and "fair trade coffee mogul in waiting," to discuss the working mechanics and dynamics of band and label. Ableton and Serato have joined forces to promote the release of their highly anticipated software partnership, The Bridge, available as a free download to Ableton Live 8 and Serato Scratch Live owners. With the largest contingent of Australian artists ever heading to SXSW 2011, SoundsAustralia is presently agonizing over the incredible choice of talent to present at the annual AUSSIE BBQ extravaganza. Simon Raymonde, Managing Director of Bella Union, has been announced as a keynote speaker for the Liverpool Sound City Conference and Festival, which will take place May 16 - 21, Ascentium rang in 2011 as a People's Champ winner in the 5th Annual Pixel awards competi- tion. Ascentium also was named as the #4 Independent Agency on the Advertising Age's 2010 list of Top Digital Agencies. After catching them at Timeless Music Project's riotous Yorkshire 2010 SXSW Party, Niw! Records brought Slow Club to Japan for eight memorable shows over the course of 10 days. According to the British Phonographic Industries (BPI) report "Digital Music Nation 2010," the retail value of the U.K. digital music market was £280.5m in 2009, 20% of the overall £1.4bn value of the recorded music market. For more than six decades, May Advertising has been a pio- neer of exceptional display and promotional solutions. This spring, Merch Room will be launched to reclassify the way music mer- chandise is produced and sold. SXSW MAKES PLATINUM CONNECTION FOR UKTI As part of UK Trade & Investment's (UKTI) ongoing mandate to promote export opportuni- ties for British creative and interactive companies, it has partnered with SXSW for a series of one-on-one business meetings for both British and American firms. The UKTI - SXSW Platinum Connection will bring together 40 British and 40 American firms working in music, film, new media and emerging technologies. This daily event will be held at the British Stand in the new SXSW 2011 Trade Show. SXSW BUSINESS ROUNDUP To be a part of future SXSWORLD business news roundups, contact your SXSW sales representative or send your updates to sxsworld@sxsw.com. British Music Embassy Latitude 30, 512 San Jacinto Blvd Austin, Texas 78701 Live on stage: General Fiasco Lafaro Rams' Pocket Radio Thursday 17 March 2011, 2pm – 5pm the party And So I Watch You From Afar www.belfastcity.gov.uk/creativeindustries 10 SXSW ORLD / F EBRUAR Y 2011 Belfast Rocks

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