SXSWORLD

Planet Québec is the new umbrella for Québec's hottest music and film creators who will converge on SXSW 2011. The initiative supports a series of daytime showcases to be kicked off by M for Montréal's famed "poutine" party on March 17 and continue through March 19. explore.org is a philanthropic community whose mission is to champion the selfless acts of others and to inspire lifelong learning. Join explore.org throughout SXSW as its celebrates the release of its newest documen- tary film, Traveling With Jihad. blekko is a new search engine that slashes through the spam, aggregators and content farms to deliver results from quality sites. blekko recently launched the ability to search your friends' likes on Facebook and was a finalist for "Best Technology Achievement" at the 2010 Crunchies Awards. Full Sail University is proud to announce the latest addition to its campus: the Full Sail University Sports Lab powered by ESPN. This new project will allow select students the opportunity to create sports-based content and intel- lectual property while also helping to develop new technologies alongside ESPN professionals. In January, actor Gabriel Byrne, Ireland's cultural ambassador, launched the largest-ever promo- tion of Irish arts events across the U.S. People in more than 40 states will experience world-class arts from Ireland in 2011 as part of Imagine Ireland, a year-long season of Irish arts in America. AER, represented by Musiquip, introduces its new Pocket Tools. This collection of three stomp-box sized units, Dual Mix, Colourizer and Para-EQ, brings ultimate AER tone to players at every level and budget. According to Econsultancy's latest "Social Media and Online PR Report," 76% of companies do not have a return on invest- ment (ROI) figure for their social media spend. The research, based on a survey of more than 800 companies, benchmarks budgets, resourcing, measure- ment and barriers to success. Dentsu, a Japanese advertising giant from a high-tech gadget loving society, will appear at SXSW for the first time with its unique digital solu- tions, including iButterfly. Audio Network is proud to announce that Julian Lloyd Webber has produced his first album of contemporary pastoral music for the Audio Network catalog. COPYCATS Media helps maximize album exposure and distribution options with its digital download cards, offered along with a CD or DVD. 8 SXSW ORLD / F EBRUAR Y 2011

• Cover