SXSWORLD

GETTING AROUND AUSTIN With so much of SXSW's activity centered around the downtown Austin area, foot-power—plus the occasional cab, bus, shuttle and pedicab—will be all you need to get around. 2011 Travel + Transpo SXSW SOUTHWEST AIRLINES – WHERE BAGS FLY FREE! The Official Airline of SXSW 2011 loves you and your luggage too. Passengers can check two bags at no additional cost, which is the kind of savings and convenience that everyone wants these days. Southwest offers more flights to Austin than any other airline, and once you check out the airline's schedules and fares, you won't want to fly with anyone else. Book your travel now at south- west.com or 800-435-9792 (800-I-FLY-SWA). TRANSATLANTIC AIR TRAVEL London-based Media Travel offers great Transatlantic airfares from London, with add-ons from other cities in the United Kingdom and Europe. Visit mediatravel.com or contact Carol Winter by email (carol@mediatravel.com) or phone (44-020-7627-2200). AUSTRALIA/NEW ZEALAND AIR TRAVEL Let Entertainment TravelManagers help with your air travel from Australia or New Zealand. Visit travelmanagers.com.au or con- tact Brad Thomas by email (brad@ travelmanagers.com.au) or phone (+6102-8062-6442). Catch-A-Chevy at SXSW! Keep your eyes peeled for shiny new Chevrolets with "Catch- A-Chevy" signage outside the Convention Center at Third and Trinity. They can take you to lots of official SXSW events. Find details online at sxsw.com/chevrolet. 74 SXSW ORLD / F EBRUAR Y 2011 The Austin Convention Center is the hub of South by Southwest activity, but there are a number of important focal points: Interactive Festival events at nearby hotels, Film Festival screenings at multiple theaters, Music Festival show- cases at 80-plus venues and official SXSW social events happening everywhere. Here are some good options for SXSW attendees to get around the event: Interactive Shuttle – Day & Night Interactive has expanded to include seven downtown confer- ence campuses that will be thematically programmed. A free circulating shuttle will help Interactive attendees get between the Convention Center and the other campuses from 8:30am to 6:30pm. After 6:30pm, this Interactive shuttle will circulate among the official Interactive parties and evening events. and the company's courteous drivers and fleet of limousines, sedans, SUVs and coaches are available to help you with your personalized transportation needs. Get quotes and reservations online at rrlimobus.com or by email (info@rrlimobus.com) or phone (512-947-7433). Rentals from Enterprise Rent-A-Car Enterprise, the Preferred Car Rental Company of SXSW 2011, offers SXSW registrants competitive rates and a number of convenient locations. The discount code works with Enterprise and its sister com- panies: National and Alamo). Rent online at enterprise.com or by phone (800-736-8222). Use discount code SXSW011 and online 3-digit PIN: SXS. Film Fest Shuttle – Day & Night Film has expanded to include six festival venues. A free circulating shuttle will help Film attendees travel between the Convention Center and the other venues from 10am to 2am from Friday, March 11 to Tuesday, March 15. Capital Metro Bus Service & Airport Flyer Cap Metro bus service is clearly the least expensive way to get around Austin, with daily passes costing just $2 and a variety of stored- value and multi-day passes also available. The Airport Flyer runs every 40 minutes directly from the airport to within walking distance of most downtown hotels. Get more information online at cap- metro.org/riding and use the trip planner at capmetro.org/planner. Charter Vehicles from R&R Limousine & Bus R&R is the Official Chauffeured Vehicle Company of SXSW 2011, Shared Ride Vans Around-the-clock, Super Shuttle provides inexpensive shared ride service between the Austin airport and all points in Austin. Make advance reservations online at supershuttle.com or by phone (512-929-3900 x2 or 800-258-3826). Bicycle Rentals Bicycle Sport Shop rents all styles of bikes and will deliver rentals to you at the Convention Center. The shop also provides free bike valet parking at SXSW's free concerts at the Auditorium Shores Stage during the Music Fest. See rates online at bicyclesportshop.com or call 512-477-3472. Pedicabs Pedicabs operate in downtown Austin—primarily in the 6th Street and Warehouse District areas. Pedicab drivers are licensed by the City of Austin Ground Transportation Department and work for tips from their passengers. MARGARET LICARIONE TOM SUHLER MERRICK ALES

• Cover