SXSWORLD

Andy Gadiel by Linda Laban When panelist Andy Gadiel attends SXSW this year, he will be talking about, as he says with a chuckle, "being a professional fan." In 1998, Gadiel took the Phish fan site he had created four years ear- lier while studying computer science at Michigan State University and turned it into the online live music and marketing company, JamBase, launching a successful career in the process. "It was right when the internet, well, the world wide web as it was known back then, was starting to materialize," remembers Gadiel about his school project. "We had to build a website for something we were interested in, and I did one for Phish." At the time, there was not the current plethora of websites and online music magazines, and "Andy Gadiel's Phish Page," as it was known, soon became a hub of jamband activity. "We started it with bands that we knew about, and those happened to be jam bands," he explains. "A few years ago I realized you just can't draw a line, and it's now a single source for all live music." JamBase is currently syndicated on AOL Tour Tracker and Billboard. com and has an iTunes plug-in, iConcertCal, for personalized auto- matic show alerts. "We've definitely been positioned in an emergent scene and recognized an opportunity to provide a service," says Gadiel. "In today's culture, the challenge is continuing to stay on top and find what works, but that's what makes it exciting, too." Andy Gadiel will participate in "Juggalos to Phish-heads: Managing Fanatical Music Consumers" on Wednesday, March 16 at 5pm. Bev Chin by Scott Schinder "Food and Music: One Big Happy Meal." Indeed, the marketing veteran—who cut her professional teeth during label stints with A&M Records, 4AD, Virgin and Rykodisc, before striking out with her own firm, Scorch Marketing, six years ago—has witnessed some seismic changes in her decade-and-a-half in the music business. She has responded by branching out into film and television projects, and by launching her food blog, Every Bite Counts. For Chin, the music/food connection is a natural one. "Bands love good food, and chefs and restaurant owners love music," she notes. "As a marketing professional, I've always found that getting even the most difficult bands to do their job on the road—whether it be an "The current music- industry climate has challenged many of us to step outside the box and incorporate our experience, skills and knowledge in other areas," states Bev Chin, who will be addressing her dual passions on the SXSW Music panel: 58 SXSW ORLD / F EBRUAR Y 2011 Chin well on the copiously illustrated Every Bite Counts. "I started it because I'm as passionate about food as I am about music," she explains. "And I want to share my photographs and eating excursion stories with other fellow foodies." Bev Chin will moderate "Food and Music - One Big Happy Meal" on Friday, March 18 at 11am. Jay Frank by Luke Torn view. "Metal music developed from new innovations at the time with amplification. Rap music came from the development of the portable, cheap DJ mixer." Frank's reputation as a music guru for the digital age has crystallized For an insightful look at where the rubber meets the road in the music business during 2011, try Jay Frank and his provocative tome, FutureHit.DNA. That book, in which Frank counter- intuitively posits that "technology dictates music creativity, not the other way around," is among the most daring investigations into the essentials neces- sary for a hit song in the digital age. "The role technology has had in shaping music has never gotten due credit," Frank opined in a recent inter- over his successful career. In addition to radio and record-label work, he was senior music director at The Box Music Network, managing a vast video network and coordinating efforts that resulted in the net- work's first Emmy award. At his next gig as Vice President of Music Programming and Label Relations at Yahoo! Music, Frank was instru- mental in growing its audience exponentially to a monthly figure of some 25 million people. The winning streak has continued at Country Music Television (CMT), where music video ratings have soared to an all-time high under Frank's stewardship. Still, it is FutureHit.DNA, dubbed by one critic as "a perfect cheat sheet for songwriters and producers," that has thrown down the gauntlet in the music industry, and which Frank is eager to follow up. "I'm cur- rently getting ready for the next CMT Music Awards in June," he says. "And prepping my second book—with free and cheap marketing tips for musicians—that should be out later this year." "FUTUREHIT.DNA: A Conversation with Jay Frank" will take place on Saturday, March 19 at 2pm. tures. "When traveling with artists, I'd always take photos of our meals," she explains. "Some of these photos were used for promotion, but a lot of them just ended up being great memories." Her penchant for photographing her favorite exotic dishes serves interview, in-store or radio performance—would always go more smoothly if they were treated to a meal." Her food blog, she says, grew naturally out of her musical adven-

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