SXSWORLD

4 0 SXS W O R L D | P R E V I E W G U I D E | F E B R U A R Y 2 0 1 7 | SXSW.COM EXHIBITIONS March 12–15, 2017 | Austin Convention Center, Exhibit Halls 2–4 SXSW TRADE SHOW Connect With & Discover Creative Businesses From Around The World The four-day SXSW Trade Show highlights integrations & overlaps between SXSW's converging industries & hosts a diverse range of forward-thinking exhibitors – from promising startups to established industry leaders. TRADE SHOW PITCH STAGE Each hour the Pitch Stage will feature an exciting high-powered showcase of exhibitors grouped by theme. Stop by for exciting demos, fun giveaways and networking after the pitches. NEXT STAGE Next Stage features presentations and performances that span the realms of Interactive, Film, and Music. These ses- sions showcase the inventive, emerging talent participating at SXSW, including cross-industry panels with diverse speakers and intimate showcases from official SXSW artists. EXHIBITOR MEET & GREETS Meet your favorite exhibitors one-on-one. Every hour throughout the Trade Show, participating exhibitors will host special meet-and-greet sessions at their stands. Stop by the featured stand for food, drinks and networking. COME & CAPTURE With a focus on the evolving landscape of digital filmmaking, Come & Capture is a platform for manufacturers, filmmakers, and app developers to highlight their new tools for capturing and creating content. Attendees can view demonstrations and try out these technologies firsthand. FUTURE OF FOOD Technologies are transforming the business of food. The Future of Food showcases the companies that are rein- venting this system for the 21st century. HEALTH & MEDTECH PAVILION NEW LOCATION! Now part of the Trade Show, the Health & MedTech Pavilion is the place to interact with and learn about inventive technologies changing the face of health and healthcare. MEETUP PAVILION Come by the Meet Up Pavilion to connect with like-minded SXSW regis- trants, professionals and businesses. Learn about a new industry and further your career during these casual net- working events. NEW! THE SPORT SPOT As a new section of the Trade Show, the Sport Spot allows attendees to explore culture impact and the human experi- ence. Come tackle the future of sports in all its forms and embrace technology and innovation in the process. STARTUP CENTRAL Startup Central spotlights the best and brightest up-and-coming businesses from all industries and sectors, including mobile apps, 3D printing, SaaS, FinTech and more. NEW! STYLE HUB Focusing on wearable technologies, fashion apps, the future of retail and innovative design, the Style Hub centers on the inter- section between fashion and technology. STARTUP DAILIES Located adjacent to Startup Central, Startup Dailies are one-day booth slots featuring cutting edge startups show- casing their products and services. VR/AR EXPERIENCE NEW LOCATION! The VR/AR Experience is a hands-on area of the Trade Show that lets attendees test out a selection of the latest and greatest in virtual and augmented reality technologies. INTERNATIONAL PAVILION Network on a global scale and experi- ence the next level of innovation and creativity from around the world. At the International Pavilion, delegates from six continents will come together to dis- cuss promising trends of the future. NEW! TRADE SHOW BAR & LOUNGE Take a break from all the excitement during SXSW to grab a beverage, relax and make a few new friends. Photo by Randy & Jackie Smith

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