"In terms of hardware,
augmented reality's
going to be much more
evolutionary. It's not
going to be the launch
of a specific device, but
rather it is a collection
of devices that are going
to extend the capabilities
of the cell phone, add
new capabilities to
get information in a
frictionless way ..."
Photo by Samantha Burkardt
A LOOK BACK
JOHN HANKE
Founder & CEO of Niantic, Inc.
John Hanke is founder and CEO of
Niantic, Inc., which builds augmented
reality mobile games and partnered with
Nintendo and The Pokémon Company
to create the phenomenally successful
Pokémon GO. Hanke's SXSW 2016 ses-
sion was entitled "The Future of AR Is
Already in Your Pocket" and during it,
he gave attendees the first glimpse of
Pokémon GO.
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