SXSWORLD

SXSWORLD March Film + Interactive 2011

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SXSWORLD CONTENTS VOLUME 5, ISSUE 3 Publishers Roland Swenson, Nick Barbaro, Louis Black Editor Andy Smith Art Director Jamie Miller Advertising Sara Barney, Una Johnston, Katie King, Phil Tripp, Mirko Whitfi eld, Luann Williams SXSW Contributors Sara Barney, Justin Burnham, Rebecca Feferman, Hugh Forrest, Melissa Golding, Una Johnston, Katie King, Jim Kolmar, April Litz, Andrew McNeill, Lindsay Muse, Eleanor Rosaire, Matt Sonzala, Brad Spies, Ron Suman, Amy Wanke, Mirko Whitfi eld, Luann Williams SXSW 2011 Logo Design FlashBang Agency Contributors Amy Benfer, Thor Christensen, Jette Kernion, Jemima Kiss, Linda Laban, Scott Schinder, Bill Simmon, Jenny Smith, Scott Weinberg, Allison Willmore SXSW HEADQUARTERS PO Box 4999, Austin TX 78765 US Tel 512/467-7979, Fax 512/451-0754 Email: sxsw@sxsw.com sxsw.com SXSW HEADQUARTERS SALES DEPARTMENT MUSIC: Luann Williams, luann@sxsw.com FILM: Sara Barney, sara@sxsw.com INTERACTIVE: Katie King, katie@sxsw.com SPONSORSHIPS: Scott McNearney, mcnearney@sxsw.com Sales: sxsw.com/sales SXSW Music, U.K. & Ireland Una Johnston, 9 The Coach Yard, Cloughjordan, Co. Tipperary IRELAND Tel/Fax: +353 505 42570 una@sxsw.com SXSW Music & Film, European Continent Mirko Whitfi eld, Einsiedlerweg 6 Tuebingen-Pforndorf 72074 GERMANY Tel & Fax +49 7071 885 604 mirko@sxsw.com SXSW JAPAN Hiroshi Asada #406 2-3-21 Kabukicho Shinjuku-ku Tokyo 160-0021 contactus@sxsw-asia.com SXSW Australia, New Zealand & Hawaii Phil Tripp, 60 King St., Coffs Harbour NSW 2450 AUSTRALIA +61 (2) 6652 6675 tripp@sxsw.com SXSWORLD (ISSN 1935-1496) is published by SXSW, Inc. fi ve times per year in May, November, February and twice in March at 1000 East 40th St, Austin, TX 78751. © 2010 SXSW, Inc. All Rights Reserved. Periodicals Postage Paid at Austin, TX and at additional mailing offi ces. "SXSW" and "South By Southwest" are registered trademarks owned by SXSW, Inc. Subscriptions are provided annually with paid registrations to the SXSW Conferences. Subscriptions are available to the general public for $20 per year. For inquiries, email sxsworld@sxsw.com POSTMASTER: Send address changes to SXSWORLD PO Box 4999, Austin TX 78765-4999 SXSW ORLD / M ARCH F ILM- IA 2011 SXSW ORLD / M ARCH F ILM- IA 2011 1 1 Page 10 Page 46 IN EVERY ISSUE Taking Care of Business to Business ......................................................... 4 News from companies who are part of the SXSW world News & Notes .............................................................................................24 Updates from the SXSW Interactive, Film and Music events Back Page: Just For Laughs .....................................................................56 SXSW Comedy features live showcases and podcast tapings FEATURES 25 Years of SXSW: 1992-1996 ..................................................................10 Excerpt from the forthcoming SXSW Scrapbook remembers grand experiments, bursting bubbles and a pivotal fi lm panel RIGHT HERE, RIGHT NOW: Scenes from the Conference ................................17 What has been happening at SXSW 2011 IN FOCUS: SXSW SCREENBURN ....................................................................32 Get the details on what's still to come Technology Summit ..................................................................................38 New event attracts global minds and ideas Al Franken ...................................................................................................40 Net neutrality's man on Capitol Hill The Beaver's Kyle Killen .........................................................................44 From the projection booth to the red carpet Actors in the Spotlight ............................................................................46 Four performers tipped to be SXSW standouts Ain't It Cool News ....................................................................................48 SXSW panel looks at fi lm site's 15 years Nerdcore Rising .........................................................................................50 Video game loving rappers carve out own niche Captain Beefheart Remembered ...........................................................52 Gary Lucas tries on the Trout Mask Replica Nive Nielsen ...............................................................................................54 She comes from the land of the ice and snow Page 50 MARTHA GRENON

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