SXSWorld
Issue link: https://sxsw.uberflip.com/i/81862
SXSWORLD CONTENTS VOLUME 5, ISSUE 4 Publishers Roland Swenson, Nick Barbaro, Louis Black Editor Andy Smith Art Director Jamie Miller Advertising Sara Barney, Una Johnston, Katie King, Phil Tripp, Mirko Whitfi eld, Luann Williams SXSW Contributors Sara Barney, Rebecca Feferman, Hugh Forrest, Melissa Golding, Una Johnston, Katie King, Jim Kolmar, April Litz, Andrew McNeill, Lizzy Newton, Janet Pierson, Eleanor Rosaire, Matt Sonzala, Ron Suman, Amy Wanke, Mirko Whitfi eld, Stacey Wilhelm, Luann Williams, Melissa Williams SXSW 2011 Logo Design FlashBang Agency Contributors Claudia Alarcon, Thomas Fawcett, Les Jacobs, Barbara Mitchell, John Morthland, Patrick Nichols, Jenny Smith, Joah Spearman SXSW HEADQUARTERS PO Box 4999, Austin TX 78765 US Tel 512/467-7979, Fax 512/451-0754 Email: sxsw@sxsw.com sxsw.com SXSW HEADQUARTERS SALES DEPARTMENT MUSIC: Luann Williams, luann@sxsw.com FILM: Sara Barney, sara@sxsw.com INTERACTIVE: Katie King, katie@sxsw.com SPONSORSHIPS: Scott McNearney, mcnearney@sxsw.com Sales: sxsw.com/sales SXSW Music, U.K. & Ireland Una Johnston, 9 The Coach Yard, Cloughjordan, Co. Tipperary IRELAND Tel/Fax: +353 505 42570 una@sxsw.com SXSW Music & Film, European Continent Mirko Whitfi eld, Einsiedlerweg 6 Tuebingen-Pforndorf 72074 GERMANY Tel & Fax +49 7071 885 604 mirko@sxsw.com SXSW JAPAN Hiroshi Asada #406 2-3-21 Kabukicho Shinjuku-ku Tokyo 160-0021 contactus@sxsw-asia.com SXSW Australia, New Zealand & Hawaii Phil Tripp, 60 King St., Coffs Harbour NSW 2450 AUSTRALIA +61 (2) 6652 6675 tripp@sxsw.com SXSWORLD (ISSN 1935-1496) is published by SXSW, Inc. fi ve times per year in May, November, February and twice in March at 1000 East 40th St, Austin, TX 78751. © 2010 SXSW, Inc. All Rights Reserved. Periodicals Postage Paid at Austin, TX and at additional mailing offi ces. "SXSW" and "South By Southwest" are registered trademarks owned by SXSW, Inc. Subscriptions are provided annually with paid registrations to the SXSW Conferences. Subscriptions are available to the general public for $20 per year. For inquiries, email sxsworld@sxsw.com POSTMASTER: Send address changes to SXSWORLD PO Box 4999, Austin TX 78765-4999 SXSW ORLD / M ARCH M USIC 201 1 SXSW ORLD / M ARCH M USIC 201 1 1 1 FEATURES RIGHT HERE, RIGHT NOW: Scenes from the Conference ..................... 4 What has been happening at SXSW 2011 25 Years of SXSW: 2002-2006 .................................................................. 8 Excerpt from the forthcoming SXSW Scrapbook remembers activism, fi lm and interactive rising, and music facing its digital future Exhibit Hall Updates .................................................................................18 Find out details on SXSW's convention center events The Groupon Effect ...................................................................................28 Gauging the harmonic convergence of coupons and social media Storm Thorgerson .....................................................................................30 Eminent record sleeve designer examined in new fi lm Hip-Hop Heaven .........................................................................................32 Big names presenting emerging acts and established stars at SXSW On the Pacifi c Rim .....................................................................................34 Asian indie bands ride the Internet wave Ten Years on the Lost Highway ..............................................................36 Infl uential label to celebrate at new Austin City Limits venue South America By Southwest? ................................................................38 Could 2011 be Chilean bands' year to shine? Page 8 Page 32 Page 36 IN EVERY ISSUE Taking Care of Business to Business ....................................................... 14 News from companies who are part of the SXSW world News & Notes .............................................................................................20 Updates from the SXSW Interactive, Film and Music events Back Page: Style X .....................................................................................40 SXSW's latest fashions on the stages, streets, and on the runway GARY MILLER JAMES MINCHIN III