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SXSWORLD March Music 2011

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Since 1952, Anvil has provided the highest quality equipment protec- tion available. Come visit Anvil at the Gear Alley Expo (booth number 101/200) and see its products on the Speed Sets stage and in lounge areas in the convention center. Shilpa Ray The highly acclaimed new 1929 Series from the Santa Cruz Guitar Company made from responsibly harvested genuine mahogany and featuring classic appointments and vintage appeal, handmade in the tradition of violin luthiers in a small shop in Santa Cruz, California. The Refreshments Export Music Sweden is proud to return to SXSW, the most important music B2B event for Swedish artists. Some 20 Swedish artists and 40-plus Swedish executives are in Austin, and Export Music Sweden is sharing the Swedish trade show stand with Sweden's biggest out- door summer festival, Peace & Love. Rane Corporation has been behind the scenes at SXSW for many years, with Rane DJ mixers being the instrument of choice of many DJs. Rane will exhibit at this year's Gear Fest for the fi rst time and will show off its newest products. The Dot Com Day Stage, sponsored by SESAC, will feature SESAC artists Shilpa Ray and Country Mice as well as shows curated by these music blogs: BrooklynVegan, RCRD LBL, Sala de Espera and Consequence of Sound. The Dot Com Day Stage is located in Ballroom G in the Austin Convention Center and open through Saturday, March 19. SXSW attendees are invited to try out Behringer/Bugera amps at their booth in Gear Alley, and to register for a chance to win a neo- classic Bugera V5 combo. If you have picked up your invita- tion, don't forget to join the Berlin delegation for Wunderbar - Lunch with the Germans at Parkside today (March 17), from 12 - 4pm. Hosted by the Initiative Musik in co- operation with Reeperbahnfestival, c/o pop, Jazzahead and Berlin Music Commission. The event gives attendees the chance to meet rep- resentatives from German companies, while enjoying modern German cuisine by two renowned chefs from Berlin's famous Bar 25. SXSW BUSINESS ROUNDUP To be a part of future SXSWORLD business news roundups, contact your SXSW sales representative or send your updates to sxsworld@sxsw.com. 16 SXSW ORLD / M ARCH M USIC 201 1 EBRU YILDIZ

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