SXSWORLD

SXSWORLD May 2011

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a vari-angle monitor and a CMOS image sensor, and the EXPEED 2 image-processing engine that enables high-resolution rendering and rich expression of tones. of U.S. television watching homes, covering 190 markets across the country, including local HD in 174 of those markets. WHOOZNXT.COM partnered with Jimmy Kimmel Live to fi nd the hot- test act during SXSW. The U.K. rock group Asking Alexandria garnered almost 90,000 new fans across its social networks during SXSW. The band was then invited to make its national television debut with a per- formance on Jimmy Kimmel Live on April 11, 2011. In April, the Nikon Corporation announced the release of the Nikon D5100, a Nikon DX-format digital SLR camera equipped with Following its successful launch at SXSW, direct-to-fan mobile plat- form FanTrail was hired by Dick Clark Productions to produce the offi c ial app for the Academy of Country Music Awards. Beginning this summer, DIRECTV, the world's largest pay TV provider, will roll out HD local channels in 16 additional markets. Of the new mar- kets, 15 will receive local channels from DIRECTV for the fi rst time. By the end of 2011, DIRECTV will offer local-channel access to 99 percent Guests staying at Sunset Strip hotels will receive a "passport to rock" granting them free access to the legendary music and comedy venues. For full details, visit: thesunsetstrip.com/VIPpass. Thanks to everyone who helped Explore.org reach its goal on the Dog Bless You Facebook Page. Not only was a $100,000 grant given to the National Search Dog Foundation, but because of the kind generosity of all SXSW attendees, another $400,000 was given to help other humanitarian organiza- tions in Japan. SXSW BUSINESS ROUNDUP To be a part of future SXSWORLD business news roundups, contact your SXSW sales representative or send your updates to sxsworld@sxsw.com. 6 SXSW ORLD / M AY – J UNE 201 1

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