SXSWORLD

SXSWORLD May 2011

SXSWorld

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Sunday, March 13 By all accounts, the audience loved Room 4 Rent (a 7 minute excerpt of a longer fi lm called Summertime). People also were taking the condoms with the fi lm's logo by the fi stful. If they looked prudish, I told them, "This is chewing gum. Guaranteed to protect your mouth from pregnancy." At the last screening, a distributor and a sales agent from LA jumped out of the audi- ence and fought for my attention. I've never felt so important. I told them to have their people to call my people. - Max Weissberg (Room 4 Rent) SXSW IS NEVER about the panels or the keynotes. It's about the serendipitous encounters with colleagues, crushes and captains of industry. After I'd presented The Onion's tale of digital TV dominance at the IFC House, I found myself upstairs at Buffalo Billiards with comedy icons Scott Aukerman, Doug Benson and Reggie Watts, who all dropped serious art and sci- ence on my still-developing creative mind. And that was just the fi rst day. Thank you SXSW for creating a world where encounters such as these are not just possible, but likely. - Baratunde Thurston (The Onion) Paul premiere with Simon Pegg, Nick Frost, Kristen Wiig and director Greg Mottola. "The Art of Enchantment" with Guy Kawasaki. Mike Sampson of JoBlo.com moderates a Conversation with Paul Reubens. Pom Wonderful presents The Greatest Movie Ever Sold with Morgan Spurlock. Mike Tyson at the ScreenBurn Arcade pro- moting Rocklive's Mike Tyson Main Event. Director Paul Feig, producer Barry Mendel and Kristen Wiig at the premiere of Bridesmaids. Jennifer Tiexiera, director Tristan Patterson, Eric Koretz, John Baker, Lizzy Calhoun and Christine Vachon at the premiere of Dragonslayer. "SXSW4japan.org: How You Can Impact Earthquake Relief" with (from left) Rob Wu, Deborah Ng, Leigh Durst and Evan Smith. 24 SXSW ORLD / M AY 2010 SCOTT MELCER RYAN POLLACK JOANNE SANTANGELO STEPHEN PUN MICHAEL CUMMINGS ERIN FOTOS MARY SLEDD SCOTT MELCER

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