SXSWORLD

SXSWORLD May 2011

SXSWorld

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SXSWORLD CONTENTS VOLUME 5, ISSUE 5 Publishers Roland Swenson, Nick Barbaro, Louis Black Editor Andy Smith Art Director Jamie Miller Advertising Sara Barney, Una Johnston, Katie King, Phil Tripp, Mirko Whitfi eld, Luann Williams SXSW Contributors Sara Barney, Rebecca Feferman, Hugh Forrest, Melissa Golding, Una Johnston, Katie King, Jim Kolmar, April Litz, Andrew McNeill, Lizzy Newton, Janet Pierson, Cathy Ricks, Eleanor Rosaire, Matt Sonzala, Craig Stewart, Ron Suman, Amy Wanke, Mirko Whitfi eld, Stacey Wilhelm, Luann Williams, Melissa Williams SXSW 2011 Logo Design FlashBang Agency Contributors Leigh Durst, Chase Hoffberger, Jette Kernion, Luke Mullen, Patrick Nichols, Jenny Smith, Joah Spearman, Luke Torn, Michael Trice, Rob Wu SXSW HEADQUARTERS PO Box 685289, Austin TX 78768 US Tel 512/467-7979, Fax 512/451-0754 Email: sxsw@sxsw.com sxsw.com SXSW HEADQUARTERS SALES DEPARTMENT MUSIC: Luann Williams, luann@sxsw.com FILM: Sara Barney, sara@sxsw.com INTERACTIVE: Katie King, katie@sxsw.com SPONSORSHIPS: Scott McNearney, mcnearney@sxsw.com Sales: sxsw.com/sales SXSW Music, U.K. & Ireland Una Johnston, 9 The Coach Yard, Cloughjordan, Co. Tipperary IRELAND Tel/Fax: +353 505 42570 una@sxsw.com SXSW Music & Film, European Continent Mirko Whitfi eld, Einsiedlerweg 6 Tuebingen-Pforndorf 72074 GERMANY Tel & Fax +49 7071 885 604 mirko@sxsw.com SXSW JAPAN Hiroshi Asada #406 2-3-21 Kabukicho Shinjuku-ku Tokyo 160-0021 contactus@sxsw-asia.com SXSW Australia, New Zealand & Hawaii Phil Tripp, 60 King St., Coffs Harbour NSW 2450 AUSTRALIA +61 (2) 6652 6675 tripp@sxsw.com SXSWORLD (ISSN 1935-1496) is published by SXSW, Inc. fi ve times per year in May, November, February and twice in March at 1000 East 40th St, Austin, TX 78751. © 2010 SXSW, Inc. All Rights Reserved. Periodicals Postage Paid at Austin, TX and at additional mailing offi ces. "SXSW" and "South By Southwest" are registered trademarks owned by SXSW, Inc. Subscriptions are provided annually with paid registrations to the SXSW Conferences. Subscriptions are available to the general public for $20 per year. For inquiries, email sxsworld@sxsw.com POSTMASTER: Send address changes to SXSWORLD PO Box 685289, Austin TX 78768 SXSW ORLD / M AY – J UNE 201 1 1 Page 16 Page 42 Page 48 Neon Trees Arctic Monkeys at SXSW 2006 IN EVERY ISSUE Taking Care of Business to Business ......................................................... 4 News from companies who are part of the SXSW world News & Notes ...............................................................................................8 Updates from the SXSW Interactive, Film and Music events Back Page: Stepping Into the Green Zone ...........................................52 It is that easy being green during SXSW FEATURES 25 Years of SXSW: 2007-2010 ..................................................................16 Excerpt from the SXSW Scrapbook remembers Oscar winners, music legends and life before tweets, smartphones and status updates My SXSW 2011 ...........................................................................................20 SXSW's 25th Anniversary in pictures Escape From Planet Zero ..........................................................................40 Is ScreenBurn winner headed for store shelves? SXSWCares ..................................................................................................42 Interactive registrants ignite Japan relief effort at SXSW Kill List and Attack the Block .................................................................44 Two U.K. fi lms turn heads at SXSW world premieres SXSW Narrative Features Competition ................................................46 Big 2011 winners among these eight fi lms SXSW Music Plays On ...............................................................................48 Online resources let users relive this year's highlights Jamie Woon ..................................................................................................50 Emerging songwriter mixes acoustic and electronic styles ON THE COVER: Charles Bradley at Stubbs, March 17, 2011. Photo by Rita Quinn. GARY MILLER CORY HARBOUR

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