SXSWORLD

With 140 markers and counting, the Mississippi Blues Trail is a living testament to the popu- larity and ongoing infl uence of blues music around the world. Visit msbluestrail.org to plan your musical journey. Business to Business A look at companies who are part of the SXSWORLD The Broadway musical The Addams Family launched its national tour from New Orleans in September and is the fi rst Broadway national tour taking advantage of the live performance tax incentive offered by Louisiana Entertainment. Bluesman Texas Johnny Brown of Ackerman, MS, at the September 3rd Mississippi Blues Trail marker unveiling in Choctaw County, MS. Continuing its commitment to environmental responsibility and sustainability, Canon U.S.A., Inc. has announced a new free nationwide inkjet cartridge recy- cling program. Canon PIXMA printer users now can drop off empty PIXMA inkjet cartridges at more than 1,600 FedEx Offi ce Print and Ship Centers across the United States. From FedEx Offi ce locations, cartridges will be consoli- dated by SIMS Recycling Solutions. After they are consolidated, the cartridges go to Close the Loop, a "material recovery" company that specializes in the recycling of inkjet cartridges. Creative England has appointed Caroline Norbury as its fi rst Chief Executive Offi cer. Creative England is the fi rst agency to provide sup- port to the content industries of fi l SoftLayer® Technologies, the innovation leader in cloud, dedicated and managed hosting, recently announced the opening of a new data center in Singapore and network points of presence in Singapore, Tokyo and Hong Kong. YouSendIt Inc., a provider of secure online fi le sharing software, has debuted a national radio cam- paign aimed at business people. The campaign, which will run for 12 weeks, features radio person- alities such as Neal Boortz, Mark Levin, Stephanie Miller, Jim Rome and Howard Stern discussing their use of YouSendIt and recom- mending the service to listeners. Ever wish your local theater operated more like your on-demand home televi- sion service? That is exactly what Tugg is trying to create. The Austin-based company is working with theaters, studios and artists across the country to create an on-demand experience for moviegoers. This model seeks to put the choice back in the hands of the audience. With Tugg, if there is demand for a fi lm, it can be screened at the local theater, no matter what its origins are or the size of its budget. m, television, games and digital and creative services in the English regions outside London. This community-based approach has garnered considerable buzz from fi lm luminaries and fans alike. Director Richard Linklater and Rebecca Campbell of the Austin Film Society recently released a statement in sup- port: "We believe Tugg has cracked a special code for public exhibition in our networked age, and we're thrilled to be working with them." Tugg is taking the structure of social media to new heights, empowering indi- viduals and communities to play a larger role in what shows on their local screens. Digital tools are transforming cinematic realities; the next movie you see at your local theater may only be a few mouse clicks away. SXSW is getting in on the action with SXSW Film Buzz Screenings. Traditionally, these repeat screenings of popular SXSW fi lms have been deter- mined by their audiences' word-of-mouth buzz. For 2012, SXSW will be utilizing Tugg to fi gure out what the fans want to see. Disney recently announced a new toy line that turns the iPad into an interactive play mat. The new toys, called Disney Appmates, interact directly with a free app for the iPad that brings them to life. The fi rst toys in the Appmates series are from Pixar's Cars. Twin packs of toy autos, each representing a character from the popular fi lm series, will be available in stores for about $20. BMI has announced $931 million in revenues for its 2011 fi scal year, a record $796 million of which was distributed to BMI songwriters and music publishers. SXSW BUSINESS ROUNDUP CONTINUED ON PAGE 6 4 SXSW ORLD / N OVEMBER 2011

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