SXSWORLD

HP expanded its ENVY portfolio with the HP ENVY 14 Spectre, a premium consumer Ultrabook PC that commands attention with its unparalleled use of glass and stun- ning performance. Klipsch Mode M40™ head- phones are capable of delivering up to 45 hours of uninterrupted, active noise canceling (ANC), as well as high-quality sound. According to Last.fm's chart of global listeners, Adele was the most listened-to artist of 2011. Find out who else made the list at last.fm/bestof/2011. Video sharing site Vimeo has added a new program called Perks that gives paid subscribers deals on professional video equipment and software. The Perks program is purely an effort to attract and satisy the company's Pro and Plus subscribers, and Vimeo will earn no money from it. Rounds is a "communitainment" platform that combines video chat (communication) and social apps (entertainment) into one real-time consumer experience. Rounds' Facebook application, Video Chat Rounds, boasts over 3.5 million users from around the world. Inkdit has announced its API for signing, sharing and storing con- tracts electronically. Developers can now build these features into their own applications. Iron Mountain and O'Neil DataTech recently announced their fi rst quarter 2012 plan to link their companies' respective records management software, creating a unifi ed solution for customers seeking to access and manage records stored across multiple loca- tions and vendors. Shopcade, the social shopping app on Facebook, provides recom- mendations of trending products, brands and deals based on users' profi les and social circles. Taking Care of Business to Business A look at companies who are part of the SXSWORLD Website accessibility software pro- vider Recite is expanding into the Australian market and enjoyed recent contract wins with Go North East and its website simplygo.com. Anvil manufactures custom cases for fi l valuable equipment with Anvil cases. m and television industry players such as Mole-Richardson, PRG and ARRI, who protect their most SoshiGames recently launched its Music Festivals game on Facebook to enable players to discover and share new music while creating new revenue for artists/labels and partners. The Zappa Family Trust chose Tunesat, the leading audio moni- toring service for television sync placements, to track the worldwide television use of Frank Zappa's catalog. Berkleemusic.com has added several new online music busi- ness courses to its curriculum, including The Future of Music, Music Publishing 101, Music Marketing, Concert Touring and Music Supervision. In 2011, the SXSW Platinum Connection was launched in collaboration with UK Trade & Investment as a way to facilitate one-on-one meetings between a select group of British companies working in the creative indus- tries and their U.S. and international counterparts. The 2012 SXSW Platinum Connection (taking place at the British stand in the SXSW Trade Show, March 12–14) will extend the concept by providing custom meeting schedules for each British company. Some 30 companies from the U.K. will participate in the completed program. "This is the perfect opportunity for us to excite executives who we might otherwise not get the chance to meet," commented Robert Patten, Transmedia Storyteller principal. KMC Music returns to the Music Gear Expo for the third year, rep- resenting Ovation and Takamine acoustic guitars, Charvel electric guitars, Gretsch drums and Latin percussion. Digitalmusic.org, the virtual home of music business associa- tion NARM's digital initiatives, will present several sessions from its Music Start Up Academy curriculum at SXSW Music on Wednesday, March 14. As part of their ongoing collabora- tion, Full Sail University joined with ESPN's Emerging Technology team and EA SPORTS to unveil ESPN's newest virtual technology applica- tion: EA SPORTS GameView. Artist Growth is a mobile career management platform that pro- vides artists with streamlined fi nancial and scheduling tools, video mentoring, project manage- ment and more. Playtunes Music gives you music from independent artists around the world for fi lm, television adver- tising and Internet licensing. Online searching and licensing is fast and easy. Psonar, the Pay-Per- Play mobile music service, has added an iPhone app to its HTML 5 app so listeners can enjoy its catalog of 500,000+ indie tracks. Crowd game innovator wallFour recently agreed to several instal- lations of its feature-length 100-player show, Renga, in com- mercial movie theaters. Catch its Film + Interactive convergence track session at SXSW. k7media is launching the new-look K7 Digital Quicklist, a monthly round-up of global online content that includes branded campaigns, webisodes and multi-platform formats. A special rate for SXSW delegates is available. SXSW BUSINESS ROUNDUP CONTINUED ON PAGE 8 6 SXSW ORLD / FEBRUAR Y 2012 Social network Hibe has built a reputation for being privacy-aware but has recently launched a new Public Facet that allows users to choose to interact with others publicly.

• Cover