SXSWORLD

SXSWORLD CONTENTS IN EVERY ISSUE VOLUME 6, ISSUE 2 Publishers Roland Swenson, Nick Barbaro, Louis Black Editor Andy Smith Art Director Jamie Miller Advertising Sara Barney, Una Johnston, Katie King, Phil Tripp, Mirko Whitfi eld, Luann Williams SXSW Contributors Sara Barney, Rebecca Feferman, Hugh Forrest, Melissa Golding, Una Johnston, Katie King, Jim Kolmar, Peter Lewis, April Litz, Andrew McNeill, Janet Pierson, Bethany Ricks, Cathy Ricks, Eleanor Rosaire, Mike Shea, James Shinault, Amy Wanke, Mirko Whitfi eld, Catlin Whitington, Stacey Wilhelm, Luann Williams SXSW 2012 Logo Design Foxtrot Bravo Alpha [FBA] Contributors Claudia Alarcòn, Jason Cohen, Linda Laban, Beckley Mason, David Menconi, Barbara Mitchell, James Rocchi, Mike Sampson, Ethan Sherwood Strauss, Bill Simmon, Jenny Smith, Jim Testa, Michael Trice, Timothy Varner, Ed Ward, Alison Willmore, Jen Yamato SXSW HEADQUARTERS PO Box 685289, Austin TX 78768 US Tel 512/467-7979, Fax 512/451-0754 Email: sxsw@sxsw.com sxsw.com SXSW HEADQUARTERS SALES DEPARTMENT MUSIC: Luann Williams, luann@sxsw.com FILM: Sara Barney, sara@sxsw.com INTERACTIVE: Katie King, katie@sxsw.com SPONSORSHIPS: Scott McNearney, mcnearney@sxsw.com Sales: sxsw.com/sales SXSW Music, U.K. & Ireland Una Johnston, 9 The Coach Yard, Cloughjordan, Co. Tipperary IRELAND Tel/Fax: +353 505 42570 una@sxsw.com SXSW Music & Film, European Continent Mirko Whitfi eld, Einsiedlerweg 6 Tuebingen-Pforndorf 72074 GERMANY Tel & Fax +49 7071 885 604 mirko@sxsw.com SXSW JAPAN Hiroshi Asada #406 2-3-21 Kabukicho Shinjuku-ku Tokyo 160-0021 contactus@sxsw-asia.com SXSW Australia, New Zealand & Hawaii Phil Tripp, 60 King St., Coffs Harbour NSW 2450 AUSTRALIA +61 (2) 6652 6675 tripp@sxsw.com SXSWORLD (ISSN 1935-1496) is published by SXSW, Inc. fi ve times per year in May, November, February and twice in March at 400 Bowie, Austin, TX 78703. © 2010 SXSW, Inc. All Rights Reserved. Periodicals Postage Paid at Austin, TX and at additional mailing offi ces. "SXSW" and "South By Southwest" are registered trademarks owned by SXSW, Inc. Subscriptions are provided annually with paid registra- tions to the SXSW Conferences. Subscriptions are available to the general public for $20 per year. For inquiries, email sxsworld@sxsw.com POSTMASTER: Send address changes to SXSWORLD PO Box 685289, Austin TX 78768 Taking Care of Business to Business ......................................................... 6 News from companies who are part of the SXSW world News & Notes .............................................................................................12 Updates from the SXSW Interactive, Film and Music events Back Page: SXSW Tools .............................................................................68 Manage your SXSW experience with our tech tools FEATURES Interactive Keynotes ................................................................................18 Meet three people focused on the tech world's wider implications Jane McGonigal .........................................................................................20 Designer combines education and gaming for positive impact Jeffrey Zeldman .........................................................................................22 Interactive Hall of Famer helped to tame the wild web browser Venture Capital's New Model .................................................................24 New investment strategies on display during SXSW Accelerator Sports on the Web ....................................................................................26 Content providers meet audience challenges and expectations The Cabin in the Woods ...........................................................................28 Meet the horror afi cionados behind SXSW's opening night fi lm MARLEY .......................................................................................................30 New documentary offers rare footage of music titan Lena Dunham .............................................................................................32 Past SXSW Film standout returns with new HBO series Cliff Martinez .............................................................................................34 In-demand fi lm score composer discusses his self-taught approach Twitter and Film Criticism .......................................................................36 Film panel to examine new landscape of 140 character reviews ON THE COVER: BRUCE SPRINGSTEEN ..............................................38 Bard of the boardwalk comes to SXSW COVER PHOTO BY JO LOPEZ Mexico's Intrepid Artists .........................................................................40 Climate of violence can't deter aspiring musicians Brooklyn Musicians Dig In.......................................................................42 Rising property values strike at indie nerve center's heart Big Sounds of Boise ..................................................................................44 Idaho capital city hosts vibrant music scene Out on the Funkytown .............................................................................46 Disco classic's surprising new act Bluebrain .....................................................................................................48 Experimental duo brings location awareness to music SXSW 2012 Preview ..................................................................................50 See what's new and what's hot at this year's SXSW SXSW 2012 Trade Show ............................................................................53 Read about exciting features and special events, plus trade show listings SXSW 2012 Travel, Hotels and Transportation .....................................66 Find out how to get here and how to get around SXSW ORLD / F EBRUAR Y 2012 SXSW ORLD / F EBRUAR Y 2012 3 3

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