SXSWORLD

Continued… A look at companies who are part of the SXSWORLD New for 2012, SXSW Interactive will host the Startup Village programming track, taking place each day during the Interactive Festival on the 4th fl oor of the adjacent Hilton Hotel. Startup Village came out of the success of the SXSW Accelerator pitch event and the rise in startups and investors attending the festival each year. According to Startup Village organizer Chris Valentine, "Startup Village is unique opportunity for the startup/ entrepreneur community to come together during the SXSW Conference." Complementing the Startup Village program is the Startup Village section of the Trade Show, which will feature new startups showcasing their new product, app or service. Companies exhibiting include Can We Network, TrackingSocial, VEAM, deets, PubzMe, Flare Code, SpotNote, SavvyPhone, Hitchery, Fonepole, Womzit and Capital Factory. MAXON Computer recently announced the re-launch of Cineversity, the online training and education resource for CINEMA 4D users. The redesigned site provides users with a number of improved and enhanced features. Conducttr, the entertainment platform service from Transmedia Storyteller, will be used to engage players across email, SMS and online forums by RockScience, the music mythology board game. Impressive PR has launched Impressive Digital, a new dig- ital marketing imprint, enabling Impressive to deliver targeted and informed promotion solutions. Key Production (London) had a great 2011, manufacturing for such award winning independent labels and artists as Adele, Bon Iver, WU LYF, SBTRKT and Frank Turner. NewTek has expanded its cus- tomer service program to include ProTekSM, a tiered support plan for the TriCaster™ line of portable live production systems and 3Play™ line of instant replay devices. SoundExchange is seeking recording artists and copyright owners who haven't claimed dig- ital royalties. We've paid out $800 million so far. Foodsplore, the U.K.'s fi rst food- based social network, is set to fi l l a large gap between tradi- tional review sites and other food platforms. Rock-It Ships provides an eco-friendly and cost-effective alternative for the everyday touring musician while maintaining a level of luxury unmatched by ordinary van leasing companies. Pete Schmidt Music Accessories introduces its Ultra Series, Artisan Series and Pinnacle Series, leather guitar and bass straps at the 2012 SXSW Gear Expo. Leather gig bags coming, too! Spreecast, the social video plat- form that lets people broadcast together, has enabled spreecasts to be embedded. Now anyone can embed live or archived spreecasts on their website or blog. SXSW BUSINESS ROUNDUP To be a part of future SXSWORLD business news roundups, contact your SXSW sales representative or send your updates to sxsworld@sxsw.com. 8 SXSW ORLD / FEBRUAR Y 2012

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