SXSWORLD

SXSWORLD February 2012

SXSWorld

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> Open to all badges and artist wristbands > Exclusive content on exhibition stages > Industry-specific exhibits SXSW 2012 Exhibitions SXSW Trade Show Monday, March 12 – Thursday, March 15 Austin Convention Center (ACC) Exhibit Halls 3 & 4 The nexus of convergence at SXSW, the Trade Show showcases the big- gest and brightest names in the music, fi lm and interactive industries and is a gold mine for business development and networking. Stop by and stake your claim. NEXT STAGE This hopping watering hole is a great place to meet for drinks and soak up the bustling atmosphere of the 2012 trade show. Don't miss daily happy hours. This dedicated meeting space on the trade show fl oor pairs groups of people together to foster communication and enable networking with their target audiences. Catch the bright minds and rising stars of tomorrow at the Next Stage. With comedy sets, musical performances and engaging panel discussions, this stage space is a heady blend of all things SXSW. From 4-6pm on Tuesday, March 13, participating exhibitors will have a chance to entertain SXSW registrants with food, bever- ages and more. The Block Party is a fun-fi lled crawl around the trade show fl oor that seeks to encourage business connections. ScreenBurn Arcade Friday, March 9 – Sunday, March 11 Palmer Events Center Exhibit Hall 1 (900 Barton Springs Road) The ScreenBurn Arcade is gaming culture come to life. Arcade exhibitors span the range of this diverse industry, which includes the latest video games to comics and more, bringing you an exciting mix of business and entertainment – all under one roof. Arcade Stage This dedicated entertainment space is the latest addition to the Arcade. With product reveals, exciting tournaments, fan based programming and much more, the Arcade Stage has it all. Check out a full schedule of events at schedule.sxsw.com. Happy Hours Nothing beats free drinks, and you can get them here, courtesy of the daily happy hour at the ScreenBurn Arcade bar. SXSW ORLD / F EBRUAR Y 2012 53 MERRICK ALES MERRICK ALES

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