SXSWORLD

SXSWORLD March Music 2012

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Welcome to SXSW 2012! Hello, sunshine! Beautiful spring weather returned for the second half of the SXSW Interactive Festival and Film Conference, which ended on Tuesday. Film Festival screenings continue through Saturday. The Music Conference and Festival, which began with Tuesday night showcases, brings the 26th SXSW to a close on Sunday. Retired filmmaker Kevin Smith spoke about his evolving career at a joint Film/Interactive event on Monday afternoon. Rob Riggle, Jonah Hill, Dave Franco and Channing Tatum (L-R) all attended the world premiere of 21 Jump Street at the Paramount Theatre on Monday night. Comedian and author Baratunde Thurston delivered "How to Read the World," the opening Interactive keynote, on Saturday afternoon. On the cover: Santigold at La Zona Rosa. Photo by: Jesse Knish SXSW ORLD / M ARCH M USIC 201 2 5 CRAIG WHISENHUNT MICHAEL BUCKNER/GETTY IMAGES ERIN FOTOS

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