SXSWORLD

SXSWORLD CONTENTS VOLUME 6, ISSUE 4 Publishers Roland Swenson, Nick Barbaro, Louis Black Editor Andy Smith Art Director Jamie Miller Advertising Sara Barney, Una Johnston, Katie King, Phil Tripp, Mirko Whitfi eld, Luann Williams SXSW Contributors Sara Barney, Rebecca Feferman, Una Johnston, Katie King, Jim Kolmar, April Litz, Andrew McNeill, Janet Pierson, Bethany Ricks, Cathy Ricks, Eleanor Rosaire, Amy Wanke, Mirko Whitfi eld, Stacey Wilhelm, Luann Williams SXSW 2012 Logo Design Foxtrot Bravo Alpha [FBA] Contributors Claudia Alarcon, Emily Farris, Chase Hoffberger, Linda Laban, John Morthland, Patrick Nichols, Scott Schinder, Jenny Smith, Luke Torn SXSW HEADQUARTERS PO Box 685289, Austin TX 78768 US Tel 512/467-7979, Fax 512/451-0754 Email: sxsw@sxsw.com sxsw.com SXSW HEADQUARTERS SALES DEPARTMENT MUSIC: Luann Williams, luann@sxsw.com FILM: Sara Barney, sara@sxsw.com INTERACTIVE: Katie King, katie@sxsw.com SPONSORSHIPS: Scott McNearney, mcnearney@sxsw.com Sales: sxsw.com/sales SXSW Music, U.K. & Ireland Una Johnston, 9 The Coach Yard, Cloughjordan, Co. Tipperary IRELAND Tel/Fax: +353 505 42570 una@sxsw.com SXSW Music & Film, European Continent Mirko Whitfi eld, Einsiedlerweg 6 Tuebingen-Pforndorf 72074 GERMANY Tel & Fax +49 7071 885 604 mirko@sxsw.com SXSW JAPAN Hiroshi Asada #406 2-3-21 Kabukicho Shinjuku-ku Tokyo 160-0021 contactus@sxsw-asia.com SXSW Australia, New Zealand & Hawaii Phil Tripp, 60 King St., Coffs Harbour NSW 2450 AUSTRALIA +61 (2) 6652 6675 tripp@sxsw.com SXSWORLD (ISSN 1935-1496) is published by SXSW, Inc. fi ve times per year in May, November, February and twice in March at 400 Bowie, Austin, TX 78703. © 2012 SXSW, Inc. All Rights Reserved. Periodicals Postage Paid at Austin, TX and at additional mailing offi ces. "SXSW" and "South By Southwest" are registered trademarks owned by SXSW, Inc. Subscriptions are provided annually with paid registra- tions to the SXSW Conferences. Subscriptions are available to the general public for $20 per year. For inquiries, email sxsworld@sxsw.com POSTMASTER: Send address changes to SXSWORLD PO Box 685289, Austin TX 78768 IN EVERY ISSUE Taking Care of Business to Business ....................................................... 14 News from companies who are part of the SXSW world News & Notes .............................................................................................18 Updates from the SXSW Interactive, Film and Music events Back Page: SXSW Comedy .......................................................................40 Veteran comics using podcasts to reach new audiences Pg 26 Pg 28 Pg 36 FEATURES Right Here, Right Now ............................................................................. 5 What has been happening so far at SXSW 2012? Exhibit Hall Updates .................................................................................12 Find out details about SXSW's convention center events Andy Cohen ................................................................................................26 Meet Bravo's popular interactive talk show host Big Star ........................................................................................................28 New documentary and live show pay tribute to legendary band Juanes ..........................................................................................................32 Latin music superstar ready for new challenges Americana's New Buzz .............................................................................34 Roots artists experiencing commercial and artistic resurgence This Year's Model ......................................................................................36 Dark synth groups fi nd common electronic ground The Taste of Metal .....................................................................................38 Diversity becomes heavy music hallmark SXSW ORLD / M ARCH M USIC 2012 SXSW ORLD / M ARCH M USIC 2012 1 1

• Cover