SXSWORLD

Saturday–Sunday, March 10-11 so I'd never be able to select you or anyone from the Green Bay Packers on my fantasy football team?" Greg dead- panned, "Well, that's too bad for you." The audience roared with laughter. –Clay Walker (USA Today) A NON-STOP BLAST; A HUGE JOLT OF INSPIRATION; A TON OF NEW FRIENDS. Among many great memories, was one where I somehow managed — within ninety minutes — to dip my toes into each of the three conferences: A coffee with some crazy innovators from Interactive, who pitched me an entirely new way to distribute my fi lm; a quick jog to hear a singer at a bar (who has a song in my fl ick's soundtrack) and then racing -- with that same singer -- to a screening of my fl ick to arrive just in time for the intro. Can't wait to return. –Jordan Roberts (Director/Writer: frankie go boom) OUR FILM HAD FINISHED AND I WAS CALLED TO COME UP ON STAGE. I rushed around the back of the theater and onto the stage, lights blaring and crowd cheering. In an instant I had this incredible epiphany as to the magni- tude of that exact moment. I was overwhelmed by the thought of completing this massive project and it being met with such enthusiasm and passion. I looked around the old beautiful theater and understood that we com- pleted our goal and made the fi lm we always wanted to. At that point, I just tried my best to hold it together. –Jacob Rosenberg (Director: Waiting For Lightning) FROM MEETING MY UX DESIGNER, TO HACKING WITH A RANDOM DEVEL- OPER on my fl ight to Austin who offered me a place to stay, there's no better place than SXSW that embodies the meaning of serendipity! SXSW introduced us to hundreds who hunger for a role in creating a better world. –Chuks Onwuneme (Founder: Personify.iT, Inc.) SXSW IS TRULY A MERI- TOCRACY and when you fi nd yourself at a party with David Gordon Green, Judd Apatow, and Mark Duplass, talking shop, you won't regret it. We had such a blast at SXSW. Director Jacob Rosenberg and skateboard legend Danny Way at the world premiere of Waiting for Lightning. "Marvel: House of Ideas" on the ScreenBurn Arcade Stage, with Jeph Loeb, Axel Alonso, and Peter Philips. Seth MacFarlane (L) was interviewed with Mark Wahlberg. Johnny Knoxville (L) and Jonas Åkerlund at the premiere of Small Apartments. Sunday's SXSW Interactive Keynote Amber Case answers questions after her address. The "Go Forth & Make Awesomeness: Core Values & Action" session featured Leslie Jensen-Inman and Jeffrey Zeldman. 18 SXSW ORLD / M AY 2012 Emily Pilloton delivered the "Design. Build. Transform." solo presentation. BRIAN BIRZER AMY PRICE JEFF COHEN MINDY BEST / WIREIMAGE HUTTON SUPANCIC / WIREIMAGE MICHAEL BUCKNER / WIREIMAGE DUSTIN FINKLESTIEN / WIREIMAGE

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