SXSWORLD

SXSWORLD CONTENTS Roland Swenson, Nick Barbaro, Louis Black Editor VOLUME 6, ISSUE 5 Publishers Andy Smith Sara Barney, Una Johnston, Katie King, Phil Tripp, Mirko Whitfi eld, Luann Williams Art Director Jamie Miller Advertising Sara Barney, Camille Dehne, Rebecca Feferman, Una Johnston, Katie King, Jim Kolmar, April Litz, Andrew McNeill, Erin Mumy, Janet Pierson, Cathy Ricks, Eleanor Rosaire, Amy Wanke, Catlin Whitington, Stacey Wilhelm, Luann Williams SXSW Contributors SXSW 2012 Logo Design Foxtrot Bravo Alpha [FBA] Eric Kohn, David Menconi, Patick Nichols, Chris Sakaguchi, Jenny Smith, Mike Snider, Michael Trice, Timothy Varner Contributors SXSW HEADQUARTERS PO Box 685289, Austin TX 78768 US Tel 512/467-7979, Fax 512/451-0754 Email: sxsw@sxsw.com sxsw.com SXSW HEADQUARTERS SALES DEPARTMENT MUSIC: Luann Williams, luann@sxsw.com FILM: Sara Barney, sara@sxsw.com INTERACTIVE: Katie King, katie@sxsw.com SPONSORSHIPS: Scott McNearney, mcnearney@sxsw.com SXSW Music, U.K. & Ireland Una Johnston, 9 The Coach Yard, Cloughjordan, Co. Tipperary IRELAND Tel/Fax: +353 505 42570 una@sxsw.com SXSW Music & Film, European Continent Mirko Whitfi eld, Einsiedlerweg 6 Tuebingen-Pforndorf 72074 GERMANY Tel & Fax +49 7071 885 604 mirko@sxsw.com SXSW JAPAN Hiroshi Asada #406 2-3-21 Kabukicho Shinjuku-ku Tokyo 160-0021 contactus@sxsw-asia.com SXSW Australia, New Zealand & Hawaii Phil Tripp, 60 King St., Coffs Harbour NSW 2450 AUSTRALIA +61 (2) 6652 6675 tripp@sxsw.com SXSWORLD (ISSN 1935-1496) is published by SXSW, Inc. fi ve times per year in May, November, February and twice in March at 400 Bowie, Austin, TX 78703. © 2012 SXSW, Inc. All Rights Reserved. Periodicals Postage Paid at Austin, TX and at additional mailing offi ces. "SXSW" and "South By Southwest" are registered trademarks owned by SXSW, Inc. Subscriptions are provided annually with paid registra- tions to the SXSW Conferences. Subscriptions are available to the general public for $20 per year. For inquiries, email sxsworld@sxsw.com POSTMASTER: Send address changes to SXSWORLD PO Box 685289, Austin TX 78768 Pg 38 IN EVERY ISSUE Taking Care of Business to Business ......................................................... 4 News from companies who are part of the SXSW world News & Notes ...............................................................................................8 Updates from the SXSW Interactive, Film and Music events Back Page: SXSW Eco ................................................................................48 Second SXSW Eco conference coming in October FEATURES Fun Facts .....................................................................................................14 Some interesting numbers from SXSW 2012 My South By ...............................................................................................16 SXSW 2012 remembered in images and anecdotes Facebook and Instagram .........................................................................36 Recent acquisition has tech industry buzzing The Ambient Social Question .................................................................38 Developers of new social apps balance user needs and privacy wants 2012 SXSW Film Award Winners ............................................................40 Read about two fi lms that earned major accolades BIG EASY EXPRESS ....................................................................................42 Music doc's premiere becomes joyous concert event Hip-Hop's Big Year ....................................................................................44 Biggest names and young contenders vied for attention at SXSW 2012 BandPage ......................................................................................................46 Fast rising music app returns to site of humble origin COVER PHOTO: BY DEBBIE FINLEY IN MEMORIAM We at SXSW were heartbroken to hear of the passing of Adam Yauch, aka MCA, of the Beastie Boys. In 2006, SXSW was honored to showcase their concert fi lm Awesome; I Fuckin' Shot That! (directed by Yauch) and host an interview attended by a standing-room-only crowd. On the next night, the Beastie Boys surprised fans with a concert at Stubb's that proved to be a huge highlight of the year. Yauch was a musical pioneer, a creative visionary and a tireless activist. Our thoughts are with his family and friends, as well as with all the others who have been affected by his numerous contributions over the years and feel his loss as we do. He will be greatly missed. SXSW ORLD / M AY 2012 SXSW ORLD / M AY 2012 1 1 Pg 40 Pg 44 MARY SLEDD J. BELL

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