SXSW

3 Wayfinding OPEN TO ALL SXSW BADGES SECONDARY ACCESS PRIMARY ACCESS SECONDARY ACCESS PRIMARY ACCESS SECONDARY ACCESS PRIMARY ACCESS LOOK FOR THE ICONS on signage and SXSW event markers, like the example below, to navigate the primary and secondary access lines. Access is also indicated on online schedules, SXSW GO app and printed materials. Info Desk Escalator Restroom Elevator Stairs Smoking Deck MAP KEY Trinity Street Red River Street East Cesar Chavez (1st) Street East 4th Street Palazzo 3rd Floor Atrium Landing 7 6ab 5abc 9c 9b 9a 8a 8b 8c 10b 10a 10c Austin Suite 4a 4bc SXSW BOOKSTORE & SIGNINGS 3rd Floor Atrium Landing MOTHER'S ROOM Meeting Room 7 LEVEL 3 MAP SXSW GO Download the SXSW GO App to browse events, create custom schedules, and navigate the event. INTERACTIVE TRACKS SECONDARY ACCESS PRIMARY ACCESS PLATINUM BADGES HAVE PRIMARY ACCESS TO ALL EVENTS CONVERGENCE TRACKS OPEN TO ALL SXSW BADGES PLATINUM BADGES HAVE PRIMARY ACCESS TO ALL EVENTS MUSIC TRACKS SECONDARY ACCESS PRIMARY ACCESS PLATINUM BADGES HAVE PRIMARY ACCESS TO ALL EVENTS SXSW GAMING PLATINUM BADGES HAVE PRIMARY ACCESS TO ALL EVENTS WED 315 TUES 314 MON 313 SUN 312 SAT 311 FRI 310 CONFERENCE TRACKS MUSIC IA CONVERGENCE GAMNIG THURS 316 FRI 317 SAT 318 IGNITE HEALTH TECH INDUSTRY SXSW BOOKSTORE & BOOK SIGNINGS EXPERIENTIAL STORYTELLING MUSIC MEET UPS BOOK READINGS Access varies by session. See online schedule. MAKING MUSIC TOURING & LIVE EXPERIENCE MUSIC MENTOR SESSIONS CLE SXSW GAMING SESSIONS SXSW GEEK STAGE MENTORS SXSW GAMING MEET UPS MUSIC INDUSTRY MUSIC INFLUENCERS Austin Convention Center Level 3 Download the SXSW GO App Download the SXSW GO App WAYFINDING AT SXSW MUSIC ARTIST WRISTBANDS Primary Access to Music, Convergence and Gaming conference sessions and exhibitions. Secondary Access varies by venue. ADMISSION NOT GUARANTEED AND IS SUBJECT TO ROOM CAPACITY PLATINUM BADGES HAVE PRIMARY ACCESS TO ALL EVENTS

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