Issue link: https://sxsw.uberflip.com/i/795237
SXSW GUIDEBOOK 2017 9 0 SXSW FESTIVALS OFFICIAL SXSW MUSIC PARTIES Eat, drink, relax and socialize with your fellow SXSW attendees. Make new friends and lasting connections at these special events. SXSW MUSIC OPENING PARTY SPONSORED BY SENSU MUSIC Tuesday, March 14 6:00pm-9:00pm Maggie Mae's, 323 E 6th St The SXSW Music Opening Party sponsored by Sensu Music is where the Music Industry meets to kick off the world-renowned Music Festival. Food, drinks and live performances will be plentiful. MUSIC SPEAKER RECEPTION SPONSORED BY ON TOUR WITH TICKETMASTER OPEN TO SXSW MUSIC SPEAKERS ONLY Thursday, March 16 6:00pm-8:30pm Cooper's Bar-B-Que, 217 Congress Ave Free food and drinks! Open to SXSW Music Speakers only (no plus ones). MUSIC FESTIVAL PARTIES SXSW CLOSING BARBECUE & SOFTBALL TOURNAMENT PRESENTED BY TEXAS PETE Sunday, March 19 12:30pm-5:30pm Krieg Field, 222 S Pleasant Valley Rd The annual SXSW BBQ & Softball Tournament is the traditional closing social event of the SXSWeek. Join us for food and fun! If you have a Platinum or Music badge, or an Artist Wristband, you're welcome to sign up in advance to play in the softball tournament. See more info on page 94. Softball shuttles from Hilton Austin, JW Marriott and Hyatt Regency hotels. Custom softball jerseys provided by Majestic Athletic. JOESEPH RIGGS THERE ARE MANY MORE OFFICIAL SXSW PARTIES. See page 102 for a representation of who's hosting official parties at SXSW 2017. For a complete listing check out the Festival Pocket Guides as well as the online schedule and SXSW GO App. MERRICK ALES ZIV KRUGER