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SXSW 2017 Guidebook

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SXSW GUIDEBOOK 2017 6 0 SXSW FESTIVALS OFFICIAL SXSW INTERACTIVE PARTIES INTERACTIVE FESTIVAL PARTIES SXSW INTERACTIVE OPENING PARTY Friday, March 10 8:00pm-11:00pm Handsome, 1000 E 6th St Kick off your SXSW experience at the SXSW Interactive Opening Party. Mix and mingle with digital creatives while enjoying live music, open bar and special surprises. SXSW SPORTS KICKOFF & SPiN PING PONG PARTY PRESENTED BY SPiN Friday, March 10 9:00pm-11:00pm TechSpace Austin, 98 San Jacinto Blvd Swing by TechSpace Austin as we get the ball rolling with the SXSW Sports Kickoff x SPiN Ping Pong Party. Meet fellow SXSW Sports attendees, enjoy free drinks and challenge others to an intense game of ping pong. INTERACTIVE MIX AT SIX PARTY PRESENTED BY AURASMA Saturday, March 11 6:00pm-8:00pm ScratcHouse, 617 E 7th St Presented by leading augmented reality provider, Aurasma, come experience AR demos and giveaways, mingle with industry experts and kick off SXSW Interactive in style! Complimentary drinks and hors d'oeuvres. SXSW INTERACTIVE CLOSING PARTY PRESENTED BY MEDIA TEMPLE Tuesday, March 14 8:30pm-1:00am Stubb's, 801 Red River St Our epic SXSW Interactive Closing Party is back at Stubb's on March 14. This is sure to be one of the biggest (and best) parties at all of SXSW with massive musical guests that will keep you rocking all night long. SXSW Official parties offer a chance to eat, drink, relax and socialize with your fellow SXSW attendees. Make new friends and lasting connections at these special events. THERE ARE MANY MORE OFFICIAL SXSW PARTIES. See page 102 for a representation of who's hosting official parties at SXSW 2017. For a complete listing check out the Festival Pocket Guides as well as the online schedule and SXSW GO App. NICKY LOCHMAN ROI HERNANDEZ

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