Issue link: https://sxsw.uberflip.com/i/795237
SXSW EXHIBITIONS SXSW GUIDEBOOK 2017 1 1 2 THE EXHIBITION FOR CREATIVE INDUSTRIES" SXSW TRADE SHOW STARTUP CENTRAL Startup Central spotlights the best and brightest up-and- coming businesses from all industries and sectors, including mobile apps, 3D printing, SaaS, FinTech and more. STYLE LAB Focusing on wearable technologies, fashion apps, the future of retail and innovative design, the Style Lab centers on the intersection between fashion and technology. VR/AR EXPERIENCE The VR/AR Experience is a new, hands-on area of the Trade Show that lets attendees test out a selection of the latest and greatest in virtual and augmented reality technologies. INTERNATIONAL PAVILION Network on a global scale and experience the next level of innovation and creativity from around the world. At the International Pavilion, delegates from six continents will come together to discuss promising trends of the future. SOCIAL IMPACT PAVILION Meet the companies that are driving social innovation, raising awareness, and making a real difference in the lives of people all over the world. TRADE SHOW HIGHLIGHTS CLAUDIO FOX CLAUDIO FOX LAUREN LINDLEY LAUREN LINDLEY