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SXSW GUIDEBOOK 2017 8 8 SXSW FESTIVALS BRIAN BIRZER GRULKE PRIZE Who will everyone be talking about after SXSW 2017? The Grulke Prize – dedicated to late SXSW Creative Director Brent Grulke – champions a few of these outstanding acts each year. Brent's love of music and the spirit of the festival is reflected in the three Prize categories: Developing US Act, Developing Non-US Act and Career Act. The Developing Act Prize is for artists who are breaking new ground with their creativity and show the most promise in achieving their career goals. The Career Act Prize is for an established artist who appeared at SXSW to reinvent themselves or launch an important new project. The SXSW 2017 Grulke Prize Winners – which are chosen by an independent jury made up of respected members of the music industry – will be announced shortly after the conclusion of the event. DEVELOPING US ACT: Anderson .Paak & The Free Nationals DEVELOPING NON-US ACT: Låpsley CAREER ACT: Iggy Pop ABOUT BRENT GRULKE Brent had a lengthy career in many aspects of the music industry, working as music editor at the Austin Chronicle, sound engineer or tour manager for many Austin bands, and production and sound engineer for clubs in San Francisco. He later moved to Los Angeles to become the manager at Spindletop Records, which eventually led him back to Austin where he was the longtime Creative Director of the SXSW Music Festival. ABOUT THE PRIZE Outstanding SXSW Showcasing Artists in Three Categories SXSW 2016 GRULKE PRIZE WINNERS SXSW 2015 GRULKE PRIZE WINNERS Developing US Act: Leon Bridges Developing Non-US Act: Courtney Barnett Career Act: Spoon SXSW 2014 GRULKE PRIZE WINNERS Developing US Act: Future Islands Developing Non-US Act: The Strypes Career Act: Damon Albarn SXSW 2013 GRULKE PRIZE WINNERS Developing US Act: Haim Developing Non-US Act: CHVRCHES Career Act: The Flaming Lips JEFF DEAN ANDY NIETUPSKI AMY E PRICE / GETTY IMAGES