Issue link: https://sxsw.uberflip.com/i/795237
SXSW GUIDEBOOK 2017 3 4 SXSW CONFERENCE CONFERENCE TRACKS BRANDS & MARKETING Explore the constantly evolving world and work of agencies and their clients. From native advertising to brand storytelling to predictive analytics, there's something for everyone. Led by some of the most respected voices in the industry, these sessions will explore why now is such a complex and exciting time to work in these fields. Saturday-Thursday, March 11-16 Hyatt Regency Austin, JW Marriott DESIGN How design shapes how we interact with technology and our world. Through hardware or software, how we approach each element through design is crucial to its success or failure. More often than not there are more bad design experiences than good. Whether online or offline it is imperative to explore design's role and purpose in technology. Friday–Tuesday, March 10-14 JW Marriott DEVELOPMENT & CODE The Development & Code track represents the traditional heart of Interactive programming. Covering the process of development in every aspect, this track provides insight, instruction and inspiration for engineers and developers. All skill and experience levels are welcome. Friday–Tuesday, March 10-14 JW Marriott GOVERNMENT The Government track focuses on areas related to government policy on all levels as well as privacy issues on both the personal and corporate level. Specific topics include policy and civic engagement on the local, state, and federal level; the relationship between government and technology; big data tracking; and surveillance concerns. Friday–Monday, March 10-13 Hilton Austin Downtown HEALTH Focusing on innovations that build and support the ecosystem of patients, providers, payers, policy makers, designers, entrepreneurs, and investors to improve outcomes in health and healthcare. Topics covered include applying design thinking to healthcare, using big data to achieve outcomes, precision medicine, and more. Friday–Tuesday, March 10-14 Austin Convention Center INTELLIGENT FUTURE The Intelligent Future track embodies the realm of unfolding possibilities where intelligence is embedded in every aspect of life. Explore how technology will empower and enable new possibilities like smart transportation and cities, augmented reality and intelligent devices. Friday–Thursday, March 10-16 JW Marriott INTERACTIVE PRIORITY Interactive and Platinum Badgeholders have Primary Access Film and Music Badgeholders have Secondary Access Each track has some programming outside the listed dates and venues; refer to the Conference Pocket Guide or SXSW GO app for complete details. SECONDARY ACCESS PRIMARY ACCESS