SXSWorld
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S X S W. C O M | N O V E M B E R 2 0 1 5 | S X S W o r l d 1 SXSWorld VO LU M E 1 0, I S SU E 1 Pu b l i s h e r s Roland Swenson, Nick Barbaro, Louis Black Editor Andy Smith A r t D ire c to r Eleanor Rosaire A d ve r t i s i n g Sara Barney, Una Johnston, Katie King, Phil Tripp, Mirko Whitfield, Luann Williams SX S W C o n t rib u to r s Jody Arlington, Christine Auten, Amy Braband, Rory Burbeck, Brett Cannon, Morgan Catalina, April Litz, Shar McLeod, Andrew McNeill, Todd Puckhaber, Krista Quiroga, Cathy Ricks, Amanda Shaftel, Amy Wanke, Stacey Wilhelm, Luann Williams SX S W 20 1 5 Lo g o D es ig n Foxtrot Bravo Alpha [FBA] C o n t rib u to r s Shermakaye Bass, Michael Corcoran, Ashley Craddock, Jared Dubin, Karen Ingram, Virginia Ingram, Eric Kohn, Linda Laban, Rich Malley, Katie Matlack, Rob Preliasco, John Ratliff, Susan Elizabeth Shepard, Jenny Smith, Dan Solomon SX S W H E A D Q UA RTE RS PO Box 685289, Austin TX 78768 US Tel 512/467-7979, Fax 512/451-0754 Email: sxsw@sxsw.com sxsw.com SX S W H E A D Q UA RTE RS S A LE S D E PA RTM E NT MUSIC: Luann Williams, luann@sxsw.com FILM: Sara Barney, sara@sxsw.com INTERACTIVE: Katie King, katie@sxsw.com GAMING: Justin Burnham, jburnham@sxsw.com SALES: sxsw.com/sales SPONSORSHIPS: Scott McNearney, mcnearney@sxsw.com SX S W M u s ic , U. 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Subscriptions are available to the general public for $20 per year. For inquiries, email sxsworld@sxsw.com P OS TM A S TE R: S e n d a d d res s ch a n g es to SXSWorld P O B ox 6 8 528 9, A u s t in T X 7 8 76 8 I N E V E RY I S S U E Infographic: SXSW Celebrates 30th Year ..................................................... 2 Remembering some classic moments from the first seven years New & Noteworthy .................................................................................................... 4 Updates from the SXSW family of events A Look Back: Damien Patton............................................................................. 32 Banjo CEO shared his story at SXSW V2V F E AT U R E S SXSW at 30: Hip-Hop History ........................................................................... 3 Despite early skepticism, rappers have become central to SXSW Casey Gerald ............................................................................................................. 10 Interactive's 2016 Opening Keynote on making a difference rather than a dime Mainstreaming Clean Energy ........................................................................... 12 James Redford looks past political posturing for tangible progress Mass Transit's Future ............................................................................................ 13 Hyperloop and electric cars among emerging innovations Fighting Gender Bias............................................................................................. 14 Can raised awareness help change music business' culture of sexism? Content Creator Rights ........................................................................................ 16 Comedy controversy shows challenge for intellectual property owners Mr. Robot ...................................................................................................................... 18 SXSW Film's Episodic winner takes viewers on suspenseful ride Startups and Mental Health .............................................................................. 20 Recent events and studies focus on emotional pressures of tech business Music Venues vs Condos ..................................................................................... 22 Rising real estate values threaten music incubators in many cities Libraries of Tomorrow ........................................................................................... 24 New learning spaces and tech centers welcome makers and tinkerers Social Entrepreneurism ........................................................................................ 26 Gen X business minds lanching ventures for social good Uniform Identity ....................................................................................................... 28 Logos and jersey design vital to pro sports branding PartPic ........................................................................................................................... 30 Atlanta-based company simplifies hunt for that one missing part On the Cover: Casey Gerald, photo by João Canziani Page 13 Page 29 Page 16 C O U R T E S Y O F D I G I TA L H A R B O R