Between the Lines (Intangibles)
> The potential to benefit from SXSW's
substantial editorial coverage in the
press—before, during and after the
event
> Possible cross promotion with other top
sponsors of SXSW, case and brand
specific
> The opportunity to develop awareness
as a top SXSW partner in one of the
largest entertainment industry events in
the world
> Season-long cooperative program
promotions through SXSW and Sponsor
channels amount to a collective greater
impact
