SXSWORLD November 2014


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A Look Back "This is the character called Hito. It's a Japanese character originally from China. Two people leaning on each other create this character. It means 'human' ... I think it's really important for us to remember not only are we giving support, but we are often supported. 'Hito' - this is something everybody can do. Do something a little extra every day for yourself, for others … with that, you can create a community. In order for you to be successful, you need a community that believes in you, and you believe in them." — Ari Horie In her Opening Keynote address at SXSW V2V 2014 (held July 11-13 in Las Vegas, Nevada), entitled "Make an IMPACT," Horie, founder and CEO of Women's Startup Lab explained the concept behind her organization's "Hito Rule" for building communities in business. M A R C O VA L E R I O

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