Between the Lines (Intangibles)
7
The potential to benefit from SXSW's substantial editorial
coverage in the press—before, during and after the event
Possible cross promotion with other top sponsors of
SXSW, case and brand specific
The opportunity to develop awareness as a top SXSW
partner in one of the largest entertainment industry
events in the world
Season-long cooperative program promotions through
SXSW and Sponsor channels amount to a collective
greater impact
