SXSWORLD February 2014


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"The dark side of the American dream is this entitlement that 'I get to do things the way I want regardless of how it impacts everyone else and that's my birthright and it's dog eat dog' … That's a cowardly way to live your life ... understanding that we're social creatures and we benefit from society but also wanting to have self-determination … those things are not mutually exclusive and they shouldn't be. It's just a sensitive balance of not being a dick. That's all there is to it. Just don't be a dick." – Shepard Fairey Shepard Fairey is the influential artist known for creating the viral "Obey" propaganda campaign, and more recently, the Obama "Hope" poster. In his keynote address at SXSW Eco in October 2013, he discussed the impact and potential for art to act as a catalyst for awareness and action. He also delivered the memorable quote above. 64 SXSWORLD / FEBRUARY 2014

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