SXSWORLD March Music 2013


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Taking Care of Business to Business Taylor Guitars has released a new body shape, the Grand Orchestra. The guitar's big, rich voice is also balanced and responsive, expanding the playing range of a bigbodied guitar. A look at companies who are part of the SXSWORLD You will hear your music as you have never heard it before with Polk UltraFocus 8000 Active Noise Canceling Headphones. Experience your music as if for the first time. Design-led music technology startup ROLI introduces the Seaboard GRAND, the first application of its breakthrough SEA Interface sensor technology. The Squarehead 8 Watt guitar head from P3 Amplifiers is the ultimate "Champ" style recording and practice amp, housed in a military grade aluminum enclosure with point-to-point hand wiring. The Seaboard is a radically new musical instrument that re-imagines the piano keyboard, marrying the intuitiveness of traditional instruments with the power of digital technology. It has a highly sensitive, soft three-dimensional surface that enables unprecedented real-time manipulation of the fundamental characteristics of sound. Founder and CEO Roland Lamb, inventor of the SEA Interface, says, "The Seaboard GRAND will stand out through its instantly recognizable design, unprecedented functionality and intuitive ease of use. It will create new performance and sound possibilities for the music of the future." To launch the Seaboard GRAND, ROLI will host a press conference at the SXSW Music Gear Expo on Thursday, March 14, at 1pm, featuring Jordan Rudess of Dream Theater. When Seymour Duncan lived in London, he rewound a set of pickups for a certain guitar player whom we'll just call "JP." This recipe is now available as the Whole Lotta Humbucker. You already know how it sounds. SXSW BUSINESS ROUNDUP CONTINUED ON PAGE 14 BEVERLY HILLS AVALON NEW YORK CASSA SAN FRANCISCO HOTEL ZETTA SANTA MONICA DELFINA Book your reservation and receive 25% off the best available rate using Promo Code SXSW. 12 SXSWORLD / MARCH MUSIC 2013

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