SXSWORLD March Film + Interactive 2013


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CRAIG WHISENHUNT AMY E. PRICE / WIREIMAGE The Austin Bike Zoo's snake bike slithered around the Palmer Events Center on Friday. ERIN FOTOS Actors Sara Paxton and Pat Healy joined director E.L. Katz (L-R) at the midnight premiere of Cheap Thrills at the Alamo Ritz. WELCOME TO SXSW 2013 Months of anticipation gave way to collective excitement as SXSW 2013 kicked off on Friday in a whirlwind of informative events, workshops, film premieres and parties galore. Attendees from around the world converged on Austin for the launch of Interactive, which continues through Tuesday, and Film, which runs through Saturday. With an eclectic assortment of happenings that embody the innovation and inspiration that participants bring to SXSW each year, the next several days promise more contagious good times. And with Music still set to kick off on Tuesday, the fun has really only just begun. Visitors rode the mechanical bulldog at BBC America's Roadhouse, located in Brush Square Park. CRAIG WHISENHUNT JESSE KNISH / WIREIMAGE Tardar Sauce aka 'Grumpy Cat' and owner Tabatha Bundesen at the Mashable House. A full-scale model of the James Webb Space Telescope, NASA's successor to Hubble, is on display on the lawn outside the Long Center (701 W. Riverside Drive) through tonight. On the cover: Olivia Wilde and Jim Carrey on the red carpet for the world premiere of The Incredible Burt Wonderstone. Photo by Michael Buckner / WireImage. SXSWORLD / MARCH FILM-IA 2013 5

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