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3 8 SXS W O R L D | F E B R U A R Y 2 0 2 0 | SXSW.COM 2020 SXSW Conference Tracks Explore What's Next in Film, Culture, Music, and Technology The Advertising & Brand Experience Track features insights on using technological advances such as data, neuroscience, and storytelling to develop effective campaigns. The Cannabusiness Track explores the technological, cultural, financial, legal, and political ecosystems that are defining cannabis-focused enterprises. The Climate & Social Action Track highlights innovations that create a positive social impact and contribute to environmentally sustainable systems. New for 2020, the Connection & Culture Track addresses the challenges of interpersonal relationships in a world that too often favors online interactions. The Creating & Monetizing Music Track examines how musicians and publishers navigate, survive, and thrive in the dynamic new music landscape. The Design Track covers everything from futuristic product design to design-thinking approaches that can be applied to numerous other disciplines, businesses, and organizations. The Experiential Storytelling Track investigates how new and experimental strategies are reimagining and redefining the creative methods used to develop cutting-edge narrative structures. New for 2020, the Fantastic Future Track spotlights the extraordinary new ideas that inspire us to get excited about tomorrow. The Film & TV Industry Track explores the current and future states of film and television, as seen through the independent lens. Interactive Track (Film & Music secondary access) Music Track (Interactive & Film secondary access) Film Track (Interactive & Music secondary access) Convergence Track (equal access) CONFERENCE TRACKS Fri 3/13 Sat 3/14 Sun 3/15 Mon 3/16 Tue 3/17 Wed 3/18 Thu 3/19 Fri 3/20 Sat 3/21 Sun 3/22 WORKPLACE FILM & TV INDUSTRY MAKING FILM & EPISODICS PROFESSIONAL DEVELOPMENT XR GAME INDUSTRY FANTASTIC FUTURE TECH INDUSTRY & ENTERPRISE FUTURE OF MUSIC SPACE CREATING & MONETIZING MUSIC CANNABUSINESS CONNECTION & CULTURE EXPERIENTIAL STORYTELLING GOVERNMENT & POLITICS MEDIA & JOURNALISM SPORTS ADVERTISING & BRAND EXPERIENCE DESIGN HEALTH & MEDTECH STARTUPS CLIMATE & SOCIAL ACTION

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