SXSW.COM | F E B R U A R Y 2 0 2 0 | SXS W O R L D 3 5
"No matter the medium, if the story is
created with choices and various narratives,
the experiences can be endless."
world will meld together seam-
lessly … fans will be able to jump
into experiences with the ability to
guide, create, and choose their own
adventure. No matter the medium,
if the story is created with choices
and various narratives, the experi-
ences can be endless. I think that
we will see more creators from film,
technology, gaming, and completely
other fields, taking technology
from the past and emerging tech-
nologies and remixing them to
create wild experiences that have
not yet been imagined."
How far can we go with XR as it
increasingly becomes the medium
through which we interact with
the world? That remains to be
explored. However, Ortiz is certain
of one thing — "XR will simply be
a fact of human life going forward.
There's so much more we can do
with this technology than we're
doing right now."
Zai Ortiz and Valerie Vacante will
be part of SXSW 2020's "Immersive
Entertainment and the Future of
Games" Featured Session in the
Game Industry Track. See
schedule.sxsw.com for more details.
Valerie Vacante Valerie Vacante
